We have been asked to do an Amazing Selling Machine Review for a while now. The Internet, as we know, is mammoth of information, but not all sources of information can be trusted. A single search on Google will give you hundreds if not thousands of blogs, sites promoting all sorts of courses, books, and whatnot on becoming successful as a seller on Amazon.
But from my personal experience the only course that's genuinely up to date with Amazon's recent marketplace changes and that works is the “Amazing Selling Machine” and today I’m going to share my honest opinions on it.
Table of Contents
Amazon really needs no introduction. A technology giant and an e-commerce mammoth with roots in seven countries is the “only” online shopping destination for 310 million peoples worldwide. As of March 30, 2019, Amazon's revenue for 2018 was staggering $241.545B, and a significant percentage of it can be credited to its vendors and marketers.
Since the inception of Amazon's seller platform back on 5 July 1994 it has attracted millions of businesses, startups, marketers and even bloggers across the globe and is providing them with a time-proven platform to generate significant profits for their companies.
Unfortunately, due to throat cut competition and Amazon's strict policies, most who join the seller platform isn't able to generate a single penny as "profit" in their whole career. Another significant reason for their failure can be blamed on a lack of proper training on knowledge.
You need to understand that Amazon’s platform as a market is "seriously" competitive and is worth well over $797 billion. It commands 47% sales in the US e-commerce market (as of 2018) and 13.9% in EU (as of 2017).
Just like any other professional, competitive field, you need to invest your time in educating, training yourself with latest marketing techniques and promotional strategies if you really want to become a profitable seller on Amazon and always remember – the only mantra to success is dedication.
I was introduced to this course from watching their Youtube videos. As an Internet marketer, I believe it's important to invest your time and money in accumulating more knowledge and building new connections with other entrepreneurs and professionals in your niche.
Unfortunately, at that time, I was too busy with my other projects and wanted to focus on building them first. So, after a year in 2017, I'm still amazed by the content quality and the strategies it has to offer you. Unlike most other courses which never gets updated by their Creator, Matt and Jason have done a fantastic job on keeping this course up to date with every update Amazon has made to their platform.
Amazing Selling Machine is a digital course on Amazon FBA that walks you through the steps to create a quality physical product business on Amazon seller marketplace. The course was first launched in 2016 by Matt Clark and Jason Katzenback and primarily focused on leveraging the “undeniable” brand power of Amazon to sell your physical products to 310 million potential customers worldwide.
The course is taught by two instructors, Rich Henderson, and Mike McClary.
According to one survey conducted by ASM (amazing selling machine), their students have generated over $8.6 billion in revenue from Amazon FBA businesses.
Updated content and live coaching calls are the most significant factors that make ASM different from all other courses available in the market. ASM 9, which was announced on October 2, 2018, brings almost 40% new content.
1. 8 modules of web class with freshly new content. These eight modules consist of 120+ videos to help you understand the ins and outs of creating a successful Amazon FBA business from scratch.
2. Brand-new private resource board that gives you access to the best resources and tools that you will ever need to build a profitable Amazon FBA business.
3. Updated eight weekly live coaching calls hosted by Mike McClary and Rich Henderson. These eight life coaching calls are your go-to resources in case you have any questions related to Amazon's seller marketplace; it's guidelines, its approval process, etc. You are also free to discuss any marketing topic that comes to your mind.
Moreover, you get access to automation tools, which is a brand-new addition to the ASM X. It gives you access to various marketing tools that you will need in your journey to becoming a successful online marketer.
1. First, you get six months access to brand launch pad and continual sales system which is a platform developed for ASM users by a team of professionals to help you understand what it takes to successfully launch your products, get it noticed and start generating sales. You also learn some methods to generate targeted traffic to your product listings.
2. Helium 10 is a platform that empowers you various tools and applications targeted towards Amazon marketplace. You can use this platform to improve your product listing; it's views as well as its position on category and search result pages. With ASM X, you get 90 days free access to this platform.
3. 12 months of free access to ManageByStats. Those who aren't familiar with this tool, it's an application that helps you to send automated reminder emails to your customers to improve your listings' reviews. Furthermore, it comes with an integrated feature that helps you to track your listings traffic, ranking for a specific search term, inventory, and profits.
4. Access to a brand-new ASM business dashboard. You can access this updated dashboard from your membership area, and here you can find all statistics related to your business. Not only this new dashboard helps you save your precious time which you would rather spend logging in and checking out different statistics on individual products, but it also helps to streamline your workflow as it even shows you your current inventory.
As of now, this course consists of eight distinct modules, and each of them is divided into various lessons (132 to be exact). Overall, with this course will get access to almost 10 hours of 100% quality, informative, implementable, and easy to understand contents.
At the end of every module, you get to learn new strategies and tricks from weekly coaching calls. If you can manage your time correctly and get in front of the queue, you might be able to participate in this live coaching call. If in case you aren’t able to, you can listen to the recorded audio in your membership area.
What I really like about the video lessons is that most of them are a combination of both PowerPoint presentation and live demos via screen sharing. I know it's a common way to present any topic to the audience, but the fact that makes it easier for the audience to get hold of the topic is a bonus point.
Apart from these lessons and call recordings, you get access to an informative, helpful, and very active ASM community forum. Now, this community is available, or should I say accessible both via both the official website and Facebook group.
What really makes the ASM community stand above the crowd is its community members. When you ask the question in this group, you get the opportunity to receive quality feedback from both normal, day to day marketers, ASM mentors, and individuals who have made more than $1 million in FBA and other marketing channels.
ASM makes sure that you get into the course from the very beginning that means you will be introduced to the basics of Amazon marketplace from the very first lesson. So, if you are just getting into FBA business eventually, you will get to learn everything about starting, nurturing, and being successful in your business. Unlike other courses available on the Internet, you don't have to sign up to other platforms or services to grow your business or create a product. There are no up sales inside ASM course and its something that makes it distinct from other mediocre courses from the "so-called" professionals.
Let's take a look at what is inside ASM. This does change as they update for these are the core components of the course.
The ASM business process and mindset
The first module is “obviously” the introduction module where you will be introduced to the whole content structure. Later you will be given few motivational phrases, will be introduced to the features and benefits you get from this course and finally you will be requested to have a specific mindset - that you want to succeed in your business or you want to create a successful FBA business.
Creating your product opportunity list
This module has a bunch of videos to give you a basic idea of what Amazon seller account is and will also walk you through the steps to create one verified account. Then you will be introduced to the requirements and features that you must look for when searching for quality products that you can later sell on Amazon without any hiccups. Obviously, it’s not necessary to always outsource your products because you can always create one yourself. So, there’s an in-depth video which teaches you what it takes to create a product that your customers will love.
Suppliers, samples and profit numbers
As a seller, there are two ways to harness the brand power of Amazon. The first one is to create a quality, lovable product by yourself. Second is to source your product from the different marketplace or maybe the distributor or the company itself.
This module gives you a great insight into how a businessperson can source a product from either China or the US itself. You will also learn the exact process to get samples from the company for evaluation purpose so that you can make the right decision and then take your next step.
Outsourcing to China mainly involves using Alibaba marketplace to search the right seller/company with highest rating, best possible product and reasonably good return policy because the last thing you would like to do is handling the “product return requests” yourself.
Outsourcing to the US involves some manual work because you will have to for local businesses that don’t have any online presence. You will have to understand their product, make an agreement, decide the profit percentage share, etc.
Creating brand assets
It might not sound too important, but this module is probably the most important one in this whole course. Brand presence is of utmost importance in online marketing (it really doesn't matter where you market your product).
There are a bunch of in-depth videos to give you a basic understanding of why investing time and money on building a "brand" is important and how it can help in gaining customers faith and building up your business. You will learn to create an official website for your business name, and you even get a detailed walk-through guide to help you set up your social media profiles.
The perfect product page
If you have ever promoted any product or service, you already know the importance of a sales page. The main objective of creating conversion optimized, easy to understand and attractive sales page is to grab your visitors' attention and make them understand how your product can bring significant change in their life; personal or professional. Only when your visitors feel that they are standing with a bigger chunk of profit, they will invest in your product and then will become your customers. That's exactly how an Amazon product page works.
This module has a video that will introduce you to eight essential components of creating a well-optimized product page to get you highest conversion and sales rate.
The perfect product launch
Once you have created a well-optimized product page and have launched your product on Amazon marketplace, your next important task is to drive as much traffic as possible to. There are various ways of driving traffic to any webpage, but they all can be divided into two groups; paid and free. In this module, you are introduced to both groups of traffic generation techniques. Furthermore, you will also be introduced to some unique ranking strategies that you will find only in the ASM course. Hopefully, by implementing these discussed strategies, you will be able to make some initial sales and gather some positive reviews on your listing.
The free methods of generating traffic discussed in this module are mainly social media, related community forums, Facebook groups, YouTube, etc.
The Paid method of traffic generation includes targeted advertisement on Facebook ads platform, Google, YouTube, etc. Remember that if you choose to go with the paid method, you will definitely save your precious time, but then you will have to increase your initial investment budget.
Advanced marketing and traffic tools
One of the best ways to generate targeted traffic to your listing pages is to leverage Amazon's sponsored ads. By advertising on Amazon's platform, you will be able to show your listing when individuals search for a specific keyword or try to find products in a particular category. Because you know your customers are looking for a product in your category, you will have a better chance of making sales and revenue. In this module, you will also learn the importance of customer service and how it can help you get better reviews.
Taking your business to the next level
Last but not least, in this module, you will learn some essential strategies and tricks that you can implement in your workflow to grow your business and generate more significant revenue. These strategies include the importance of building up a team of dedicated professionals who will help you nurture and grow your business.
Apart from these eight modules, there are nine supplementary videos related to interviews with some successful ASM members, coaching calls, and discussions on some other miscellaneous topics.
This is where you can download PDF files related to every video that you watch in this course. It is advisable that you download the document after you have completed a lesson on a specific topic as it will make it easy for you to remember the strategies and the methods that your coach taught you in the video lessons.
Apart from the PDF documents, there are few other relevant downloads related to the course itself, and that has been discussed in the lessons. For example, you get access to various templates that your coach has discussed in one of the lessons.
Apart from the downloads, the vault has some important resource links to third-party services and application that professionals at ASM (including your coach) believe are useful for you to build a better and bigger brand.
Though this section seems to be filled with too many resources, unfortunately, I don't find most of the links and the available template to be that important or useful. Most of the third-party services mentioned as the resource links are listed here only because of their special offer for the ASM members. Actually, you can easily find much better applications and services with a single Google search.
Hold your breath because this course isn’t cheap. ASM X will cost you $4997, which you can also pay in six installments of $997. Even though it's a one-time fee, spending around $5000 on a single course is not a simple decision. Furthermore, ASM X is about $1002 costlier than its previous version 9.
Unfortunately, you will not find any discount or any type of coupon code on the Internet or any community forum. But they do show some kindness by offering member-only discounts for services like jungle scout and managed by stats. Both of these two tools are an important component of building a successful FBA business, and so having a discount on them can be considered as a bonus.
If you want to invest in this course, then you should do so as soon as possible so you can lock on the current price. Remember that a one-time fee and so whenever this course gets updated you get free access to the new contents as well as to the updated tools.
I believe creators of ASM X understands that $5000 is a hefty amount for almost anyone and so they are offering 30 days money back guarantee. I think it's sufficient time for anyone to check out a few modules and its content quality. After that, if you feel that this course will be helpful to you, you can keep your subscription otherwise create a request for money back, and you will have it within 24 working hours.
One another great advantage of investing in ASM X is it six months buyback promise. So, what is this buyback promise?
Well, it means that you are free to implement the strategies and tricks discussed in this course to set up your FBA business. If you feel that you cannot continue with this business model, ASM will purchase your business for $4997 and will even purchase your inventory worth $5000.
What most people don't understand is the fact that courses can only help you understand the process, but it's you who will have to take actions. If you want to succeed in any business, it really doesn't matter in what niche it is; you will have to understand the market scenario, customers' needs, upfront cost, and profit potential. Once you have all these statistics, you will need to act. Only once you get into the business, you will be able to implement the knowledge you have gained from the course.
Courses are no magic. They aren't going to make your business successful or make you rich magically, and it stands true with ASM.
Creating a successful and sustainable Amazon FBA business is not easy but is also not impossible. If you can succeed in it, it will without a doubt, change your lifestyle, both personal and professional.
If you are deciding to get into this competitive yet lucrative world of FBA, then you must give ASM X a try. You have got nothing to lose here. If you feel that the course isn’t suitable or has enough information, you have 30 days to ask for your money. Furthermore, you get six months to implement the strategies taught in this course and even after that timeframe if you feel you cannot be in this business, you will not only get your initial payment of $4997 but will also get $5000 for your inventory.
Overall, I feel it’s a detailed course and has got tons of informative content for both newbies and professionals with years of experience under their belt. If you think we missed anything in our Amazing Selling Machine Review, then leave a comment below. We would love to hear from you.
We have been asked to do an Amazing Selling Machine Review for a while now. The Internet, as we know, is mammoth of information, but not all sources of inf
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