Expert Secrets contains proven tactics for marketing and promoting an online business. Written by renowned entrepreneur Russell Brunson, founder of ClickFunnels; an online platform offering an all-in-one service for people looking to market their products and services online without having to make everything from scratch.
This book covers examines key topics related to marketing an online business successfully. The core concept Russell discusses, is “attracting your target audience to your value ladder”. This advice teaches you how to convince your target audience the product or service you are offering is exactly what they need. This book also presents proven strategies for achieving this by showing real-life examples, demonstrating how to bridge the gap between time, effort and money spent on adverts and successful sales campaigns.
The book consists of 5 different sections, with a total of 22 expert secrets. The first four sections of the book set its foundation. Here is an in depth review of each of the 4 sections.
The first section covers three important things: The charismatic leader, the cause and the new opportunity.
The second section teaches you how to create belief and get your target audience to believe in what you are offering. The section covers the following 6 secrets of creating a belief, which include:
In summary, the second section is all about creating a culture behind your products. You will learn how to take your own message, help people understand it and consequently buy into your message.
The third section gives you the secrets of offering new opportunities to your followers. How to communicate with your readers, break barriers and have them welcome you into their world so you can teach them more about what you know.
The section has 6 secrets. Some of these core secrets include:
The other four secrets, the Trial Closes, The Stack, Breaking and Rebuilding Patterns and One Thing are part of The Perfect Webinar, but divided into sub-sections.
The forth section is divided into five sections:
In this section, Brunson teaches you how to create opportunities for your followers. He also teaches you how to make money by helping others make money.
This final section has one secret: Fill Your Funnel. The entire section teaches you how to maximize your funnels and earn potential once you have established followers.
The Expert Secrets normally costs $17.07 for the paperback option, while the kindle edition costs $6.00. However, Brunson also offers copies of the book at a high discount on his site. The book is free, and customers just have to pay $7.95 to cater for the shipping and handling costs in the United States. International customers are required to $14.95 if they order via Russell’s official website.
What’s more is Russell offers customers a 100% satisfaction guarantee. He promises to refund the shipping costs for any customer who is not satisfied with their purchase of the book.
The Expert Secrets gives you an opportunity to access affordable but high value business advice from someone who has a successful online business. While there is no direct income associated with the book, the author promises the knowledge contained in the book will help improve your internet sales and marketing efforts, resulting in higher income.
Expert Secrets is a book worth investing in. If you are looking to improve your internet marketing skills, sales techniques or income, this book contains valuable wisdom. It comes with a 100% satisfaction guarantee, meaning you are not even on the hook if you aren't happy with the purchase.
Michael has a passion for helping others in reaching their goals. Having been in the Marketing and SEO industry for 10 years, he knows a lot of different strategies and techniques that are sure to help you.
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