In the recent past, technology has been taking over every part of the economy. Say, the internet, for example. This powerful tool has found its way into almost every part of human life.

As many people would say, the internet is slowly turning the world into a small village. Take a look at the business world. Today, sellers are living to celebrate the results of this tool Entrepreneurs can now sell their merchandise without worrying about the customer’s geographic location.

Should You Be Selling Online?

Today, almost every business has taken its services online. If you’re yet to go digital, be sure you’re missing a lot in terms of sales and growth. E-commerce is the new kid on the block and with a bright future ahead. 

The growing trend of E-commerce is because customers find this shopping method accommodating. Most people are fixed to a tight schedule and therefore, finding time to shop can be challenging. Thanks to platforms such as Amazon, buyers can now find almost every item that ever existed with just a click of the button. 

Therefore, signing up with Amazon, for instance, is the best option for you the seller out there looking greener pastures. The online store is renowned for its security measures to both the customers and the sellers. Therefore, joining the platform, as a seller, assures the safety of your products and money.

Text Version

Why Should You Sell On Amazon?

Amazon is among the top-rated online stores and thus has a good flow of customers from all over the world. Thus, joining the store promises a wide area of potential customers. As a result, it’s termed as one of the best platforms to join if you’ve got a vision to take your business worldwide. 

Many things have been said about Amazon, some good while others are ugly. The truth is that the good things about the store surpass the bad ones. As a seller, you can only witness the excellent side of the store by bringing your business onboard. Another good thing about selling goodies via the store is that you don’t have to spend a dime on subscriptions. You can wait until you make your first sale.

How to register on Amazon as a seller

After you’ve decided to take your business on Amazon, your first move should be to sign up with the platform and then start making sales. The process of registering on Amazon is quite simple as you don’t require a pro to take your through. Here is a step-by-step guide on how to come with an Amazon seller account.

Search for Amazon

You will need to open the store’s website, amazon.com, to proceed with the registration. The site is simple in design and can, therefore, accommodate almost every gadget that ever existed. You can access it using your smartphone as long as there is the internet.

amazon home page screenshot

Click on the ‘Sell on Amazon’ button

start selling on amazong

Once you load the Amazon page, you’ll need to scroll down and find the ‘start selling on Amazon’ button. It can be found on the left side at the bottom of the page. You can as well, click on the register button on the top-right side of the homepage. Clicking on the button redirects the user to a registration form where you will fill in your name, email, and password. 

Choose a seller account

As stated earlier, you don’t necessarily need to spend a dime on Amazon before you start earning. The store offers two types of membership. You can choose to join the professional seller category, and which charges $39.99 subscription fee ever month.

amazon signup seller account

This category is suitable for individuals who are looking to sell over 40 products per month. Therefore, if you’re not sure of your sale target, you should start with a standard account. The free seller account helps, the newbies, especially understand the online store, in detail, before making a significant move.

Verify your email

After inputting your email/phone number and password, Amazon sends a one-time password (OTP) to you and which you’re supposed to use and verify your contacts. Make sure that you’ve received the pin as it’s what opens the next step. 

Fill in your official names and tick the seller agreement

After verifying the email or phone number, you will proceed to the next level. In this step, you will be required to fill in your official names as they appear on your national ID card. You’re then supposed to read and understand the Amazon-seller agreement before going ahead to confirm that you’ve understood. Once you click on the agreement box, click next.

Fill in your business info

Step number six involves providing information about your business. It’s at this step that you give your business name and every address that is associated with your business. You must also provide the geographic location of your business and contacts. The information you provide here is vital as it’s what the buyers see when they come around shopping. 

amazon business type screen

Provide your billing info

According to the store’s founder, Jeff Bezos, their client’s security is always a top priority. Therefore, you will rarely hear cases of customers losing their hard-earned money or business via the platform. Thus, you shouldn’t be scared of providing your billing info while registering with the platform. Be sure that your bank info is in safe hands with the store. 

Product info

The last step when it comes to creating a seller account with Amazon is to provide the product’s info. Remember, Amazon has over 420 million products and services from all over the world. Therefore, the only way to differentiate your business from others is by providing information about your line of business. Let the buyers know what you deal with through the categories provided by the store.

For instance, if you deal with shoes, then you should choose the clothes category. You can even go ahead to specify if you deal with women shoes only or both. The specifications make it easy to find your products in between an already crowded market. 

How To Get More Sales On Amazon

Once you’re done with creating a seller account, you’re ready to start making sales over the platform. As stated earlier, Amazon is among the fastest growing online stores, and that you must consider when looking for growth. The platform provides sellers with broad exposure and thus increasing sales. 

But, you’ve got to understand that with all the hype, signing up with Amazon doesn’t guarantee sales. You need to acknowledge the fact that there are many sellers onboard. Hence, the chances are that you won’t be the only seller on the platform dealing with your line of goods. Therefore, making your first sale can be a bit difficult as it doesn’t come as a surprise. 

A quick search over the internet, you will realize that there are many tricks out there aimed at improving sales on Amazon. The truth is that a method may work for many businesses and fail on yours. Therefore, don’t rush to pick every tip you stumble upon as not all of them are meant for you. It’s advisable to adhere to a tactic that matches your line of business or time. Without saying much, here are tips on how to sell on Amazon, like a professional. 

Offer a competitive price

Currently, almost every person is struggling to make ends meet. As a result, buyers are always after the best prices in the market. No buyer is willing to spend cash on an expensive good while they are other reasonable offers in the store. Therefore, before listing your products or services on the platform, research about the prices offered by other dealers. 

It makes no sense to have your prices set higher as compared to those in a physical store. Buyers will opt to buy the product in a store near them. Therefore, you must come up with a price that will see a potential buyer forget the existence of a physical store. Also, you must have in mind that there are millions of sellers on Amazon. The ever-growing number of sellers means unforgiving competitors. 

As a result, you may have a difficult time making sales on the platform. Luckily, you can stand out from the rest in the crowd, and that’s by coming up with a competitive price tag. A competitive price tag ensures that buyers consider buying goods from you instead of other sellers available.

However, you don’t have to make losses while trying to create a competitive price for your products. The fantastic thing about selling your goods via Amazon is that it has a ‘match low price’ feature. This feature enables a seller to keep posted with the competitor’s prices and thus making the necessary adjustments. 

Use high quality/real images

Like in many other online platforms, the quality of your pictures is essential when it comes to making sales on Amazon. According to successful online entrepreneurs, the best way to capture a buyer’s attention is through quality images. You need to understand that buyers can’t feel or experience your products in person. Therefore, the image you provide on the platform is the only way that they can view and feel the product before buying. 

Therefore, if you’re focused on taking your business to the next level, you must start by investing in quality photos. It’s advisable to even invest in a professional photographer to capture clear images for your business. Investing in a pro may sound expensive, but it’s worth the shot because it’s a long-term investment. 

Also, remember to use real photos only. Don’t make the mistake of using random images downloaded from the internet. You must know that today’s generation is smart and can quickly spot a fake image whenever they see one. While it may feel like an easy shortcut to follow, using counterfeit photos may end up bringing more harm than good to your business. 

Engage in marketing beyond Amazon

Thanks to the advancements in the internet, today, there is social media. It is a powerful tool, and that’s if it’s used to one’s advantage. Platforms such as Facebook have thousands of users. The higher number is an assurance that there are potential clients out there waiting for your call. 

Therefore, you can engage in marketing beyond Amazon, and that’s through social media platforms. Amazon allows sellers to divert traffic from their social media platforms, and into the online stores. You should come up with campaigns aimed at promoting sales. For instance, you can introduce coupons in your campaigns and as a result, drive traffic to your products. 

Many businesses are also tapping into the power of social media influencers to help increase traffic. Well, the idea may cost you some money, but it’s a tip worth borrowing. Including social media influencers in your marketing strategies ensure that more people know about your offers at Amazon

Go for a professional Amazon account

When choosing a seller account, it’s advisable to pick a professional account. Many people are always scared of the $39.99 monthly fee, not knowing the deal behind this package. The professional package comes loaded with many offers that are hard to resist. With a professional seller account, you will be in a position to apply to sell in the store’s restricted categories such as clothing and jewelry. This opportunity may benefit you a lot, mainly if your business revolves around these categories. 

Also, professional account holders enjoy free feedback tools such as spreadsheets and inventory reports. These tools are vital when it comes to running a business as they can help with the decision-making process. Gift services and promotions are crucial when it comes to grabbing the attention of potential customers. Amazon provides its sellers with this gift and promotion feature. Unfortunately, you’ve to own a professional account to enjoy this feature. 

According to a report released by Amazon, 78% of the sales recorded on the platform originate from the buy box. Therefore, if you’re looking forward to improving your sales, you must consider inning the buy box. A buy box is a feature only available to sellers with a professional account. Last but not least, owning a professional seller account can save you $0.99 that would have been lost on every sale made through an individual account. Well, $0.99 may sound little but can add up to a massive sum of money, if you happen to be making huge sales. 

Practice good customer service

By taking a quick look at Amazon, you will realize that you’re not the only person selling what you’re about to offer. This analysis should act as a reminder that there a huge competition out there. Therefore, you must ensure that you incorporate various tricks aimed at winning the trust of your customers. Successful entrepreneurs always insist that one of the best ways to win potential customers is practicing excellent customer service.

Therefore, you must ensure that you answer your customer’s inquiries as soon as possible. When selling on Amazon, the high chance is that you’ll encounter return issues. As a focused seller, you must learn to solve such problems as a professional. Doing so, you increase the chances of turning shoppers into loyal customers. 

Besides, instant communication helps retain customers as they feel acknowledged as an essential part of the business. Luckily, if you’re using FBA, issues dealing with return goods are handled by Amazon. Therefore, if you’re using the deal, you won’t have to worry about crushing with your customers as there are professionals at Amazon to deal with that. 

Ask for reviews

As stated earlier, Amazon helps bring customers to your doorstep. Every customer who buys your product through the platform does so without knowing you. Some customers shop via the platform without prior research as they trust Amazon in general. However, there is a group of potential buyers who research a business before deciding to order goods from them. 

Therefore, you must ensure that you draw a clear image to your potential buyers and that’s through reviews. Yes, reviews do pray a vital role when it comes to influencing a buyer’s decision to transact with you. The reviews you receive from your customers can help a potential client decide if you’re legit or just a con. It’s, therefore, advisable to ask for reviews from your customers after a business transaction. 

However, you must remember to ask for the reviews ethically. There is no written rule ordering clients to leave reviews after a purchase. Therefore, when asking for one, ask politely. Positive feedback from clients can mean good for your business because it helps win the trust of a new customer. 

Sell what people want

Many successful entrepreneurs agree to one thing; that the secret to winning the world of business is selling what people want. As a seller, you must have in mind that your customers are your bosses. Therefore, your primary duty is to provide them with what they want instead of what you think they may wish to. 

Many sellers are always faced by the challenge of delivering what they think will sell only to be met by surprises. If you fall into this category, it’s high time you invested in what buyers want. You can carry out research online to figure out what your potential market wants. Your customer’s needs may be related to size, price, design, or even color. You have to understand what they wish to before introducing the product. According to Jeff Bezos, the founder of Amazon, a good seller is one that presents a product from a customer’s point of view.

Build a brand

When it comes to making a run for the money on Amazon, brands speak volumes. According to the sales records provided by Amazon, you’ll realize that some brands made high sales as compared to the standard sellers. The statistics should encourage you to invest in building a brand.

When it comes to building a brand on Amazon, the process is quite simple. You don’t have to invest all your money in coming up with a reputable brand. Here at Amazon, you can start with the simple things, and which are visible to the buyer. For example, you can start by creating a professional logo for your business. A logo may seem unnecessary but says a lot when used. A well-designed logo lets you stand out from the rest in the competitive market. 

If you don’t have a name for your business, it’s advisable to come up with one that sounds professional. A business name says a lot about your business. Coming up with a perfect name for your business lets you stand out in the crowd. Besides, the name can tell the client how serious you’re with your dealings. Remember, no client is willing to transact with a seller who sounds like a joke from the word go. 

Follow the rules 

Almost every online platform has rules and regulations, and which are to be followed. Amazon is no exception when it comes to the rules. If it were not for the rules, the high chances are that Amazon wouldn’t be among the leading online stores. The rules are introduced to help with minimizing the sanity levels on the store.

The secret to surviving on Amazon is following every rule in place. Before registering with Amazon, you’ve to accept the rules and policies in place. Unlike other online stores, the rules and policies on Amazon are stable. In other words, the set rules take time before being changed because Amazon is an already established platform.

Be careful when describing your products

Many sellers make the mistake of assuming that buyers know the products. It’s wrong to think so because you may end up losing potential customers because of your negligence. Professional sellers do ensure that they describe their goods fully. The full description ensures that clients get an in-depth understanding of what they are about to buy. Besides, you must ensure that you describe the products correctly. Providing the correct descriptions makes sure that your customers don’t receive a product that doesn’t match its specifications. 

How To Sell ON Amazon Conclusion

Today, Amazon is ranked among the top online stores. The platform has provided a global market to the sellers. The benefits that come with joining this platform are countless.

If you haven’t registered with the store, you must be missing a lot. This article contains a step-by-step guide on how to sign up and thrive in the store. Read through every detail to understand how it’s easy to succeed via the store, as a seller.