Lead Funnels is the latest book from the marketing mastermind, Russell Brunson. During the initial phase of your inbound sales strategy, you will connect with your leads that you have sourced in a variety of ways. But, among all your leads, the most valuable ones will be the inbound leads.
What are inbound leads?
An inbound lead is any person who has visited your website and identified themselves in some way. Off all your lead sources, inbound leads will typically have the most context around the specific interests of the buyer, and according to some studies inbound leads cost 61% less than any typical outbound lead campaigns, and the chances of conversion are almost twice.
So, now that you know how important inbound leads can be, the question is: how can you effectively generate new leads?
The answer to this question will vary depending on your market, your target audience, and the money you are willing to invest in this marketing technique. But, ask any Internet marketer, entrepreneur, and they will all point to one technique, and that's the marketing funnel.
Undoubtedly, leads are the backbone of any company (regardless of its size), but unfortunately, in the current marketing scenario, no marketing technique is easy, especially when almost all firms and multinationals corporations are investing millions in refining their marketing channels, just to connect with their potential customers.
But don't lose your heart because there is a multi-million-dollar company with over 100,000 active users who is willing to share their own lead generation funnel strategy with everyone. The company is called clickfunnels and their product in which they discuss their exact lead generation secrets that helped them move from zero to a multi-million-dollar business is called Lead Funnels.
What Is Lead Funnels?
Lead funnels is essentially an e-book written by Russell Brunson, who is the CEO of ClickFunnels. This e-book will cost you only $7 but is surprisingly composed of 172 detailed and informative pages full of illustrations, diagrams, and examples of some of the best and most successful lead generation pages on the Internet.
Understand that lead generation is probably the most important objective of any marketing campaign. And no matter how much money you invest in different platforms to generate traffic, you will never generate leads if you don't understand the basics of conversion optimization and the value of building long-term relationships with your prospects.
In this e-book, Russell walks you through the different steps and strategies he and his team have implemented to create marketing campaigns for his own brand. In total, in this book, Russell talks about nearly 114 unique and high conversion sales funnels that you can freely implement in your own marketing campaign to further grow your online business.
What’s Included in Lead Funnels?
This e-book is divided into five separate sections which include three chapters discussing the history, strategy, and implementation, and the rest two are the swipe files.
Below, I have outlined the content of this e-book:
1. Lead funnel history
2. Lead funnel strategy
3. Lead funnel implementation
4. Funnels swipe files
5. All sorts of Landing pages
Now let’s discuss three chapters in this e-book in detail.
Lead Funnel History
If you are interested in understanding the basics of marketing funnels, then there is absolutely no resource to learn and understand it better than Lead Funnels.
The history section starts by introducing you to pop-up ads and how popular they were back in 2000 – 2005 and how every marketer wanted to jump on the bandwagon because no one would want to miss “a one-time chance” to show their ads a million times for $50.
Pop-up ads exist - even today, and there are many marketers in very specific niches who are still generating good leads from this marketing technique.
Then, you are introduced to squeeze pages and given some basic information on what they are, what they were meant to do, and why they diminished with time and changing marketing scenario.
Finally, you are introduced to lead funnels and some essential factors that contribute to the making of a successful funnel.
Lead Funnel Strategy
This is the most crucial section of this e-book as it discusses different components and factors of any successful lead funnel strategy.
At first, you are introduced with the term lead magnet which essentially means attracting your audience by offering them something valuable in return and then finally leading them to your destination which in your case would be your email list.
Then you are introduced to landing pages and how you can implement your understanding of lead magnet to build up your email list.
Later in this e-book Russell discusses thank-you pages. Thank you pages are essentially the pages, where you deliver what you have promised to your newly subscribed email list member.
Finally, you will learn a thing or two about follow-up funnel, which essentially means communicating with your subscribers.
You must understand that there are two crucial factors of any successful marketing funnel campaign. The first is building a direct communication channel with your potential customers by building up email lists and the second factor is establishing and maintaining healthy communication.
Lead Funnel Implementation
Now that you know all essential components and factors of creating a successful funnel, it’s time to implement your knowledge to create one.
This section consists of five steps, followed by a few pro tips from Russell and his marketing team.
Creating a lead magnet to build value
In this step, Russell discusses some strategies to help you create your own lead magnet (product) that you can offer to your audience in return for their email address.
Creating a landing page
In this step, Russel discusses what goes into making a great looking, and conversion-optimized landing page to help you build up your email list.
Creating a thank you page
Considering that you have followed the first two steps properly, you should have already created your landing page, and now it's time for you to create a thank you page where you can deliver your promised “lead magnet” to your subscribers.
To help you better understand how your thank you page should look, Russell discusses various aspects of DigitalMarketer’s thank you page as an example.
In this step, Russell discusses one of the essential factors of any successful marketing funnel campaign, and that is - your lead funnel will pay for your leads.
In simple terms, you as a marketer may have to invest money on advertisement in order to generate traffic to your website so that you can generate leads. Considering that one lead will cost you $1, it's easy to understand that for 1000 leads you will need to invest $1000. But you don't need to spend $1000 directly from your pocket because in the course you are already building up your email list. And, you can promote your products or affiliate products to your subscribers to cope up with ads spending as well as to generate profit.
Creating follow-up funnel
Lastly, you will learn how to use email, Facebook, desktop notification, retargeting methods, etc. to establish a relationship with your subscribers. Understand that if you want to promote anything to your subscribers without ending up in their spam folder, it is essential for you to establish a relationship of trust. Before you bombard your subscribers with your product ads and affiliate promotions, offer them something more valuable. Something that will really help them build their business and that is how you will be able to improve your email open rate, click rate, and finally your conversion rate.
It really doesn't matter if you are a beginner or an Internet marketing professional with years of experience under your belt. If you want to promote your product online without having to invest hundreds and even thousands of dollars on banner ads that give you nothing more than 1% ~ 2% CTR then it is time for you to consider building email lists.
Not only does email list building gives you direct access to your potential customers’ inbox, but also gives you the power to create a long-lasting relationship that you can use in your favor to promote your or affiliate products to generate revenue.
Now if you are seriously considering getting into list building and funnels, then you will need a guide to help you understand their basics, crucial steps, essential strategies, promotional techniques, and so much more. And, there is only one guide that can genuinely help you with marketing funnel, and that is Lead Funnels.
Make sure you read our Lead Funnels Review BEFORE you decide to buy this new book from Russell Brunson. Look inside as we find out. Get our exclusive offer!
Author: Russell Brunson
Format : Hardcover