You hear a lot of people talk about it but they don’t really explain it. We will be going over 5 of the most basic forms of Search Engine Optimisation that will help your business.
Content
Content for Search Engine Optimisation needs to be written a certain way to meet Google standards. You can’t just write paragraphs upon paragraphs of information and put you keyword in there 500 times, It just wont work. Your text needs to have a certain amount of keyword density and written in a way that passes whats called a readability test. We see too many SEO companies write content that is hard to read as they focus on pumping their content with keywords.
A great way to check your keyword density is by using this free keyword density tool or by using the Yoast SEO plugin for WordPress
Alt Tags
How many times have you simply uploaded an image to your website and just left the raw file name? A lot I assume. The best practice is before you upload your image, you use your keyword in the file name. Then once you upload it to your platform you use whats called a Alt Tag. Alt Tags will give Google a description of the image, helping it to boost your site ranking. This will also help people discover your content in Google Images
Backlinks
A good backlink strategy is CRUCIAL to your online presence. This wont just boost your ranking in Google, But it will also drive traffic if they are in the right location. We have done some research on other companies and we have found a lot of them are using Automated software to generate poor quality back links. While this will boost your rankings, Google is smart enough to pickup on it and they will drop your rankings after a few months.
We suggest you go through all your business citations (Yelp, Yellow pages, True Local etc) and ensure you have your profiles filled out with all the information about your business.
Youtube
Youtube is a great way to not only boost SEO, But to drive traffic to your business. Each Youtube video can be treated like a website where you can rank the video itself. This is really helpful when you have a keyword and you want multiple listings at the top of Google. While we have our own methods of ranking videos on Youtube, You can simply embed them into your citations to give your customers a visual look at your business. This of course rolls into our Social Media Marketing methods.
Social Media
Right now, Social Media is the most overlooked thing when it comes to SEO. Many Agencies will focus on Onpage or Offpage but never really social. The best thing to do is to drive people to your website via social platforms such as Facebook, Instagram etc.
Everything in the end will add up and will help your website rank. If you have done all of this and you’re still not ranking, Then contact Revolist for an obligation free quote. We want to see our businesses rank.
Basic Search Engine Optmization is not as tough the way lots of people make it out to be. It appears mysterious, but let me expose how this basic thing can be done without a line of code, without breaking any law, and still create a ton of additional traffic to your site. Basically, SEO has to do with getting greater rankings. But that’s beside the point. That’s the end result of what you DO that actually gets you those rankings. SEO trainings are hardly seen however I frequently do it for my clients on a personal basis. There are basically 5 things you have to carry out in order to achieve much better online search engine rankings, even if you are complete newbie at it. I call these the 5 Pillars of search engine optimization.
Numerous Backlinks
Create as lots of links back to your site as possible. How? You can utilize submission software application that publish to several sites all at the exact same time. I prefer to utilize those that are a little more reputable and I do not spam, specifically blog sites. Backlinks can come quickly, but you will have to do it properly to avoid the backlash. The simplest way to do it is to gather a list of locations where you can send to. That ought to get you started. The rest have to be Googled as “submit your url” or “send your article”. The more backlinks, the better.
Frequency
Even if you are building bac links, you require to have a routine frequency. If possible, every day, if not each day. You require to be consistent in your efforts to develop backlinks. Now, this may be tedious, but it probably will not take you more than an hour a day to maintain this. You don’t need to compose articles at all. You only require a robotic that works 24/7 for you.
On page structure
Your on page structure is very crucial. If an online search engine is visiting you, it won’t invest an hour online. It will be performed in a matter of seconds, so you truly should see how far you can opt for this. Guarantee you have appropriate meta titles, using H1 and H2 tags successfully, and of course, anchor text within your site. Make sure you have links into your websites on the very first index page of your website.
I highly advise you utilize blogs for such an endeavor since many of these are currently enhanced for you. Keep in mind – you are always optimizing for keywords, so those MUST appear on your page for online search engine to discover you.Here are the 3 things you must do.First, make regular attempts to produce backlinks (not mutual links) with other sites. Leave authentic comments on blog sites, post into classified directories, submit your posts to different sites, whatever it takes. Do this as regularly as possible.
Second, guarantee you have solid content. People will wish to connect to you since your material readies. So I suggest that you either compose your own or ask somebody to construct it for you at one of the freelancer websites like www.elance.com.Third, keep consistency in exactly what you do. 1 a day for 100 days is very different from 100 a day posts on your website. Beware because online search engine treat the latter as spamdexing.
SEO does not take forever, however it needs a wee bit of persistence. The SEO market, for circumstances, is quite simple to control. But that’s because you have specific niche keywords that you are optimising for with very little competition. In other markets, it’s not like the SEO market due to the fact that you’ve got extremely competitive phrases, and that might take a bit longer. Whatever the case, consistency wins out in the end, so start right now!
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