Launching an online store is not an easy process. There are some few eCommerce platforms with lots of features, each with its advantages. But the most common solutions are WooCommerce and Shopify. Selecting the ultimate platform for your venture depends on what you require.
These two platforms offer beautiful design, product discrepancies, various shipping rates, fees, marketing features, and SEO, and multiple extension as well as add-ons to better and extend further your online store. We will try to compare these two e-commerce platforms and assist you in determining which one will suit your needs.
Using either platform is not hard. Both have an intuitive user interface for easy challenges such as coming up with the web’s basic pages, listing products, and verifying orders among many more.
Both platforms have comprehensive documentation and a broad user base, thus finding answers to some issues is somewhat effortless in both programs.
The most significant difference between the two is the structure. WooCommerce is a WordPress plugin meaning you require a WordPress web page for which you are charged a hosting fee, install the plugin for WooCommerce and then set up the store. Nonetheless, if you have an existing WordPress web page, setting up WooCommerce is a simple procedure.
On the other hand, Shopify is a self-hosted system thus you won’t need to find a web host, installing a distinct content management platform and then adding Shopify. If you don’t have technical skills, Shopify is perhaps the easier option. Besides, Shopify comes with incorporated blogging abilities which means you will not miss out because you did not opt for the WordPress route.
WooCommerce, at its core, provides the following features:
• Different payment methods such as cash on delivery, BACS, and PayPal
• Free shipping and tax settings including various tax classes as well as local tax rates
• Reports have reviews, general performance of the store, inventory levels, and incoming sales
• Incorporated client reviews, usage limits, and discount choices
• The feature to cross-promote and upsell products
• Product differentiations and the capability to retail downloadable and physical goods
If you have used WordPress before, installing WooCommerce will not be an issue. Although, even for a beginner, the procedure is quite easy. There are numerous guides on how to set it up.
WooCommerce designs are known as WooThemes. This platform offers WordPress themes which have been enhanced for WooCommerce. However, the magnificence of WooCommerce is that it can be incorporated into any WordPress theme and selection of theme is rich considering WooCommerce compatibility.
WooCommerce themes provided on Envato market have been enhanced especially for the plugin and provide lots of features like beautiful sliders, zoon in options, responsive design, incorporation with MailChimp, and general top-notch aesthetics.
WooCommerce comes with SEO benefits considering it is a WordPress plugin. WordPress is a primary content creation system, and it is renowned for its SEO capabilities. When you couple WooCommerce with it, you can be able to edit content and add Meta details which improve your chances of higher google search engine rankings.
WooCommerce provides the most fundamentals free of charge in the core plugin. Although if you wish to make the most of your store’s potential, you will end up looking for WooCommerce extensions.
The add-on store provides plenty of exciting options which let you scale up like, selling on social media, incorporating the store with MailChimp, electronic records of sales in Quickbooks, among others. The add-ons can be free of charge and for the paid ones you will pay between $29 and $200.
WooCommerce provides detailed documentation and has a lively user community and developers who concentrate on improving and extending it by coming up with themes and add-ons for it. Therefore it is easy to find a solution to a potential problem.
While it is free, WooCommerce has some charges linked to it. You require a WordPress web page; thus you have to buy you’re a domain name and set up a plan for hosting. The price depends on your hosting plan as well as the add-ons you go for to better your store.
• Availability of lots of professional themes
• Mobile-friendly and responsive design
• You can use your domain name
• You can customize the appearance of your store
• Availability of a full blogging platform
• Thorough reports and web analytics
• Incorporation with social media as well as email marketing
• Product discounts, reviews, and variations
This will be as simple as signing up for the plan you like, select a theme and add the products. It is an extensive WYSIWYG solution offering you full control over your navigation, design, and pages. They also have an amazing tool to help you come up with business name ideas
While it provides a lovely theme selection, they do not have as many features as several of the third-party themes. Shopify selection of themes are free, and the paid themes cost between $100 and $180.
Shopify themes have aspects like lookbooks, newsletter integration, zoom in, a 3600 view, and quick-view choices for products, mega-menus, among others.
Besides, you can select from many niches, or you can go for a multi-purpose theme. The Shopify boutique theme is among the numerous quality designs to consider applying to your online store.
Shopify has lots of servers catering specifically for Shopify stores; therefore the sites loading times and general performance is somewhat better compared to WordPress. It has incorporated SEO aspects like Meta tags, defining title, and image optimization and also product descriptions. Also, Shopify SSL certification comes with each store for free.
Shopify makes it easy to sell online and has some free features such as cart recovery systems, social media selling, discount codes, among others.
Shopify has thorough documentation and a lively users community. It has a good support team available 24/7.
Shopify provides three price tiers, and the lowest is $29, and the priciest is $299. The average plan is $79, and the very basic one is $9 for retailing of Facebook. Also, they offer a 14-day free trial for you to be able to test the platform before you know whether it is the correct choice.
Each plan has unlimited bandwidth and products, analysis of fraud, free SSL certificate, and a blog. The domain name can be bought from Shopify, or you can link your existing domain name to it. The final amount will be determined by the price of add-ons which you add to your store.
As you have read, each platform has its own different and some similar features, however we still have 2 conclusions and it depends on your skill level. For getting started and if you want to run more paid ads, then we suggest Shopify, however if you plan to do more SEO and want more than just an online store, then use Woocommerce.
What is your preferred ecommerce platform? Leave a comment below!
Michael Pedrotti has a passion for helping others in reaching their goals. Having been in the Marketing and SEO industry for 10 years, he knows a lot of different strategies and techniques that are sure to help you.
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