Skip to main content
BrevoBrevo
VS
HubSpotHubSpot

Brevo vs HubSpot

A side-by-side comparison to help you choose the right platform for your business.

Brevo

Brevo

Email marketing and CRM platform for growing businesses

Free
4/ 5

Small businesses wanting affordable email and SMS marketing with a built-in CRM

Visit Website
HubSpot

HubSpot

Enterprise CRM, marketing, sales, and service platform

Free
4.5/ 5

Mid-size to enterprise businesses wanting a unified CRM, marketing, and sales platform with advanced automation

Visit Website

Feature Comparison

FeatureBrevoHubSpot
Funnel BuilderNoNo
Landing PagesBusiness plan+Professional plan+
Email MarketingYesYes
A/B TestingYesProfessional plan+
EcommerceVia integrationsVia integrations
Membership SitesNoNo
Affiliate ManagementNoNo
Webinar HostingNoNo
Built-in CRMYesYes
Blog / CMSNoYes
Custom DomainYesYes
Drag & Drop EditorYesYes

Pricing

PlanBrevoHubSpot
Free PlanYesYes
Free TrialNoNo
FreeFreeFree
Starter$25/mo$20/mo
Business$65/mo$890/mo
Enterprise$null/mo$3600/mo

Pros & Cons

Brevo

Pros

  • ✓Free plan with 300 emails per day and unlimited contacts
  • ✓Email pricing based on volume sent, not contact count
  • ✓Built-in SMS and WhatsApp marketing campaigns
  • ✓Transactional email and SMTP relay included
  • ✓Simple CRM with deal pipeline management

Cons

  • ✗Landing page builder only on Business plan ($65/month)
  • ✗No funnel building capabilities
  • ✗Free plan includes Brevo branding on emails
  • ✗Marketing automation limited on lower-tier plans

HubSpot

Pros

  • ✓Free CRM with contact management, deals, and tasks
  • ✓Industry-leading marketing automation and workflows
  • ✓Extensive reporting and attribution dashboards
  • ✓Massive integration ecosystem with 1,500+ apps
  • ✓Unified platform covering marketing, sales, service, and CMS

Cons

  • ✗Marketing Hub Professional starts at $890/month - very expensive
  • ✗Many key features locked behind Professional or Enterprise tiers
  • ✗Annual contracts required on Professional and Enterprise plans
  • ✗Steep learning curve due to the breadth of the platform

Frequently Asked Questions

What is the difference between Brevo and HubSpot?
Brevo is email marketing and crm platform for growing businesses, and is small businesses wanting affordable email and sms marketing with a built-in crm. HubSpot is enterprise crm, marketing, sales, and service platform, and is mid-size to enterprise businesses wanting a unified crm, marketing, and sales platform with advanced automation.
Which is cheaper, Brevo or HubSpot?
Brevo starts at free to start, while HubSpot starts at free to start. Both platforms start at the same price point. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Brevo have blog / cms?
No, Brevo does not include built-in blog / cms. If blog / cms is important to you, HubSpot offers this feature natively. You may be able to add it to Brevo through a third-party integration.
Which platform is better for beginners, Brevo or HubSpot?
For beginners, Brevo is generally the easier starting point because it offers a free plan, so you can explore the platform without any upfront cost. HubSpot is mid-size to enterprise businesses wanting a unified crm, marketing, and sales platform with advanced automation, which may involve a steeper learning curve.
Can I try Brevo and HubSpot for free?
Brevo offers a free plan. HubSpot offers a free plan. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4.5/5 rating
HubSpot

HubSpot

Enterprise CRM, marketing, sales, and service platform

Mid-size to enterprise businesses wanting a unified CRM, marketing, and sales platform with advanced automation

  • ✓Free CRM with contact management, deals, and tasks
  • ✓Industry-leading marketing automation and workflows
  • ✓Extensive reporting and attribution dashboards
Visit HubSpot
Brevo

Choose Brevo if...

Small businesses wanting affordable email and SMS marketing with a built-in CRM

Not ideal if: Marketers needing sales funnels, landing pages, or advanced marketing automation

FreeVisit Site
HubSpot

Choose HubSpot if...

Mid-size to enterprise businesses wanting a unified CRM, marketing, and sales platform with advanced automation

Not ideal if: Small businesses or solopreneurs on a budget needing simple funnels or landing pages

FreeVisit Site