ClickFunnels Pricing: Plans, Costs, and Which One Is Right for You

ClickFunnels pricing is straightforward - two plans, both with a 14-day free trial. But the real question is which plan gives you the best value for your business, and whether there are smarter ways to pay.

This guide breaks down every ClickFunnels plan, what each one includes, how it compares to competitors, and how to get the best deal.

ClickFunnels Pricing Plans

Both plans include the drag-and-drop page editor, pre-built funnel templates, order forms, one-click upsells, and integrations with Stripe, PayPal, and third-party tools via Zapier.

ClickFunnels Basic ($97/month)

The Basic plan gives you everything you need to build and launch sales funnels. You get 20 funnels and 100 pages, which is enough for most solopreneurs and small businesses starting out.

What is included:

• Drag-and-drop funnel builder with templates
• 20 funnels and 100 pages
• 1 custom domain with SSL
• 20,000 monthly visitors
• 10,000 contacts
• Order forms with one-click upsells and downsells
• A/B split testing on all pages
• Stripe and PayPal integration
• Basic FunnelFlix training

What is not included:

• Follow-Up Funnels (email and SMS automation) - you will need a separate email platform like Mailchimp, ActiveCampaign, or ConvertKit
• Backpack affiliate management - you cannot run your own affiliate programme
• Full FunnelFlix library - some advanced courses are Pro-only

Best for: Solopreneurs, freelancers, and small businesses building their first funnels who already have an email marketing tool.

ClickFunnels Pro ($297/month)

The Pro plan removes all limits and adds two major features: Follow-Up Funnels and Backpack.

Follow-Up Funnels (formerly Actionetics) is ClickFunnels' built-in email and SMS marketing automation. It replaces the need for a separate email platform. You can create:

• Automated email sequences triggered by user actions
• SMS messages via Twilio integration
• Broadcast emails to your entire list or segments
• Smart action rules based on purchase history and page visits

Backpack is ClickFunnels' affiliate management system. It lets you create your own affiliate programme where others promote your products and earn commissions. You set commission rates, provide affiliate links, and track referrals from within ClickFunnels.

Best for: Businesses that want an all-in-one platform without managing separate email and affiliate tools, and anyone building more than 20 funnels.

Annual Pricing (Save 2 Months Free)

Both plans offer annual billing that saves you the equivalent of 2 months:

No coupon code is needed - select annual billing during signup or switch from your account settings.

How ClickFunnels Pricing Compares to Competitors

On paper, ClickFunnels is more expensive than most alternatives. The value proposition is the quality of the funnel builder (proven templates, intuitive editor), the size of the community (100,000+ active users in Facebook groups), and the ecosystem of training and resources (FunnelFlix, One Funnel Away Challenge, books by Russell Brunson).

For a full comparison, see our guide to ClickFunnels alternatives. For head-to-head comparisons, read ClickFunnels vs Builderall, ClickFunnels vs Leadpages, or ClickFunnels vs Shopify.

Is ClickFunnels Worth the Price?

The answer depends on what ClickFunnels replaces in your current stack:

If you are currently paying for 2–3 of these separately, the ClickFunnels Pro plan at $297/month could actually save you money while simplifying your workflow into a single platform.

If you are just starting out and only need a funnel builder, the Basic plan at $97/month covers the essentials. Add a separate email tool like MailerLite (free up to 1,000 subscribers) or Brevo (free up to 300 emails/day) and you have a complete stack for under $100/month.

How To Get ClickFunnels Cheaper

There are several legitimate ways to reduce your ClickFunnels costs:

1. 3 months for $99 - the lowest per-month cost available (details below)
2. Annual billing - saves 2 months on any plan ($194–$594)
3. Your First Funnel Challenge - free 5-day training that extends your trial to 30 days
4. One Funnel Away Challenge Platinum - includes 6 months of ClickFunnels Platinum
5. Funnel Builder Secrets - includes 6–12 months of ClickFunnels Enterprise ($1,997–$5,997 one-time)
6. Funnel Hacking Secrets - includes 6 months of ClickFunnels Platinum ($997 one-time)

3 Months for $99 Deal

ClickFunnels is currently offering 3 months of access for a one-time payment of $99. That works out to just $33 per month instead of the standard $197 per month, saving you $492. This is the lowest per-month cost available for ClickFunnels and is ideal if you want to test the platform beyond the free trial without committing to a full annual plan.

For a full breakdown of every discount option, see our ClickFunnels discount guide.

Which Plan Should You Choose?

Start with the 14-day free trial to test the platform. You can always upgrade, downgrade, or cancel from your account settings at any time.