ClickFunnelsVS
Shopify
ShopifyClickFunnels vs Shopify
A side-by-side comparison to help you choose the right platform for your business.

ClickFunnels
The original sales funnel builder
$97/month
4.5/ 5
Entrepreneurs and marketers who want to build high-converting sales funnels with upsells and order bumps
Try ClickFunnels
Shopify
Ecommerce platform for online stores
$39/month
4.5/ 5
Product-based businesses needing a full ecommerce store with inventory management
Visit WebsiteFeature Comparison
| Feature | ClickFunnels | Shopify |
|---|---|---|
| Funnel Builder | Yes | No |
| Landing Pages | Yes | Via apps |
| Email Marketing | Pro plan only | Shopify Email |
| A/B Testing | Yes | Via apps |
| Ecommerce | Yes | Yes |
| Membership Sites | Yes | Via apps |
| Affiliate Management | Pro plan only | Via apps |
| Webinar Hosting | No | No |
| Built-in CRM | No | Yes |
| Blog / CMS | No | Yes |
| Custom Domain | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
Pricing
| Plan | ClickFunnels | Shopify |
|---|---|---|
| Free Plan | No | No |
| Free Trial | 14 days | 3 days |
| Basic | $97/mo | $39/mo |
| Pro | $297/mo | $105/mo |
| Advanced | - | $399/mo |
Pros & Cons
ClickFunnels
Pros
- ✓Best-in-class funnel builder with proven templates
- ✓One-click upsells and order bumps increase average order value
- ✓100,000+ member community and FunnelFlix training
- ✓Built-in A/B split testing on every page
- ✓Share Funnels for easy collaboration
Cons
- ✗Starts at $97/month - more expensive than most alternatives
- ✗Email automation only on Pro plan ($297/month)
- ✗No native webinar hosting
- ✗Page editor can be sluggish on complex pages
Shopify
Pros
- ✓Best ecommerce platform for product-based businesses
- ✓Massive app store with 8,000+ integrations
- ✓Built-in inventory management and shipping
- ✓POS for in-person sales
- ✓Powers 4+ million online stores worldwide
Cons
- ✗No built-in funnel builder (requires third-party apps)
- ✗Transaction fees unless using Shopify Payments
- ✗Not designed for service businesses or digital products
- ✗No one-click upsells without apps
Frequently Asked Questions
What is the difference between ClickFunnels and Shopify?
ClickFunnels is the original sales funnel builder, and is entrepreneurs and marketers who want to build high-converting sales funnels with upsells and order bumps. Shopify is ecommerce platform for online stores, and is product-based businesses needing a full ecommerce store with inventory management.
Which is cheaper, ClickFunnels or Shopify?
ClickFunnels starts at $97/month, while Shopify starts at $39/month. Shopify is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Shopify have funnel builder?
No, Shopify does not include built-in funnel builder. If funnel builder is important to you, ClickFunnels offers this feature natively. You may be able to add it to Shopify through a third-party integration.
Which platform is better for beginners, ClickFunnels or Shopify?
For beginners, Shopify is generally the easier starting point with plans starting at $39/month. ClickFunnels is entrepreneurs and marketers who want to build high-converting sales funnels with upsells and order bumps, which may involve a steeper learning curve.
Can I try ClickFunnels and Shopify for free?
ClickFunnels offers a 14-day free trial. Shopify offers a 3-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.
The Verdict

Choose ClickFunnels if...
Entrepreneurs and marketers who want to build high-converting sales funnels with upsells and order bumps
Not ideal if: Businesses needing a full ecommerce store, blog, or CRM
$97/moTry Free

Choose Shopify if...
Product-based businesses needing a full ecommerce store with inventory management
Not ideal if: Service businesses, coaches, or anyone focused on sales funnels
$39/moVisit Site