BrevoVS
Instapage
InstapageBrevo vs Instapage
A side-by-side comparison to help you choose the right platform for your business.
Brevo
Email marketing and CRM platform for growing businesses
Free
4/ 5
Small businesses wanting affordable email and SMS marketing with a built-in CRM
Visit Website
Instapage
Enterprise landing page platform for advertising teams
$299/month
4/ 5
Enterprise advertising teams running large-scale PPC campaigns needing post-click optimisation
Visit WebsiteFeature Comparison
| Feature | Brevo | Instapage |
|---|---|---|
| Funnel Builder | No | No |
| Landing Pages | Business plan+ | Yes |
| Email Marketing | Yes | No |
| A/B Testing | Yes | Yes |
| Ecommerce | Via integrations | No |
| Membership Sites | No | No |
| Affiliate Management | No | No |
| Webinar Hosting | No | No |
| Built-in CRM | Yes | No |
| Blog / CMS | No | No |
| Custom Domain | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
Pricing
| Plan | Brevo | Instapage |
|---|---|---|
| Free Plan | Yes | No |
| Free Trial | No | 14 days |
| Free | Free | $299/mo |
| Starter | $25/mo | $599/mo |
| Business | $65/mo | - |
| Enterprise | $null/mo | - |
Pros & Cons
Brevo
Pros
- ✓Free plan with 300 emails per day and unlimited contacts
- ✓Email pricing based on volume sent, not contact count
- ✓Built-in SMS and WhatsApp marketing campaigns
- ✓Transactional email and SMTP relay included
- ✓Simple CRM with deal pipeline management
Cons
- ✗Landing page builder only on Business plan ($65/month)
- ✗No funnel building capabilities
- ✗Free plan includes Brevo branding on emails
- ✗Marketing automation limited on lower-tier plans
Instapage
Pros
- ✓Pixel-perfect drag-and-drop landing page editor
- ✓AdMap feature visually connects ads to matching landing pages
- ✓Built-in heatmaps and advanced analytics
- ✓Team collaboration with real-time editing and comments
- ✓AMP landing page support for mobile speed
Cons
- ✗Very expensive at $299/month for just landing pages
- ✗No funnel builder, email marketing, or ecommerce features
- ✗Conversion limits on lower plans can restrict scaling
- ✗Overkill for small businesses or solo marketers
Frequently Asked Questions
What is the difference between Brevo and Instapage?
Brevo is email marketing and crm platform for growing businesses, and is small businesses wanting affordable email and sms marketing with a built-in crm. Instapage is enterprise landing page platform for advertising teams, and is enterprise advertising teams running large-scale ppc campaigns needing post-click optimisation.
Which is cheaper, Brevo or Instapage?
Brevo starts at free to start, while Instapage starts at $299/month. Brevo is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Instapage have email marketing?
No, Instapage does not include built-in email marketing. If email marketing is important to you, Brevo offers this feature natively. You may be able to add it to Instapage through a third-party integration.
Which platform is better for beginners, Brevo or Instapage?
For beginners, Brevo is generally the easier starting point because it offers a free plan, so you can explore the platform without any upfront cost. Instapage is enterprise advertising teams running large-scale ppc campaigns needing post-click optimisation, which may involve a steeper learning curve.
Can I try Brevo and Instapage for free?
Brevo offers a free plan. Instapage offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.
The Verdict
Choose Brevo if...
Small businesses wanting affordable email and SMS marketing with a built-in CRM
Not ideal if: Marketers needing sales funnels, landing pages, or advanced marketing automation
FreeVisit Site
Choose Instapage if...
Enterprise advertising teams running large-scale PPC campaigns needing post-click optimisation
Not ideal if: Small businesses or anyone needing more than just landing pages
$299/moVisit Site