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BrevoBrevo
VS
LeadpagesLeadpages

Brevo vs Leadpages

A side-by-side comparison to help you choose the right platform for your business.

Brevo

Brevo

Email marketing and CRM platform for growing businesses

Free
4/ 5

Small businesses wanting affordable email and SMS marketing with a built-in CRM

Visit Website
Leadpages

Leadpages

Landing page builder for small businesses

$49/month
4/ 5

Small businesses focused on lead generation through landing pages and pop-ups

Visit Website

Feature Comparison

FeatureBrevoLeadpages
Funnel BuilderNoNo
Landing PagesBusiness plan+Yes
Email MarketingYesNo
A/B TestingYesYes
EcommerceVia integrationsPro plan (basic)
Membership SitesNoNo
Affiliate ManagementNoNo
Webinar HostingNoNo
Built-in CRMYesNo
Blog / CMSNoYes
Custom DomainYesYes
Drag & Drop EditorYesYes

Pricing

PlanBrevoLeadpages
Free PlanYesNo
Free TrialNo14 days
FreeFree$49/mo
Starter$25/mo$99/mo
Business$65/mo-
Enterprise$null/mo-

Pros & Cons

Brevo

Pros

  • Free plan with 300 emails per day and unlimited contacts
  • Email pricing based on volume sent, not contact count
  • Built-in SMS and WhatsApp marketing campaigns
  • Transactional email and SMTP relay included
  • Simple CRM with deal pipeline management

Cons

  • Landing page builder only on Business plan ($65/month)
  • No funnel building capabilities
  • Free plan includes Brevo branding on emails
  • Marketing automation limited on lower-tier plans

Leadpages

Pros

  • 200+ high-converting landing page templates
  • Leadboxes pop-ups and alert bars for lead capture
  • Integrates with 40+ email and CRM platforms
  • Affordable starting price at $49/month
  • Can be embedded on any existing website

Cons

  • Not a funnel builder - no multi-step selling sequences
  • No built-in email automation
  • No affiliate management tools
  • No one-click upsells or order bumps

Frequently Asked Questions

What is the difference between Brevo and Leadpages?
Brevo is email marketing and crm platform for growing businesses, and is small businesses wanting affordable email and sms marketing with a built-in crm. Leadpages is landing page builder for small businesses, and is small businesses focused on lead generation through landing pages and pop-ups.
Which is cheaper, Brevo or Leadpages?
Brevo starts at free to start, while Leadpages starts at $49/month. Brevo is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Leadpages have email marketing?
No, Leadpages does not include built-in email marketing. If email marketing is important to you, Brevo offers this feature natively. You may be able to add it to Leadpages through a third-party integration.
Which platform is better for beginners, Brevo or Leadpages?
For beginners, Brevo is generally the easier starting point because it offers a free plan, so you can explore the platform without any upfront cost. Leadpages is small businesses focused on lead generation through landing pages and pop-ups, which may involve a steeper learning curve.
Can I try Brevo and Leadpages for free?
Brevo offers a free plan. Leadpages offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Brevo

Choose Brevo if...

Small businesses wanting affordable email and SMS marketing with a built-in CRM

Not ideal if: Marketers needing sales funnels, landing pages, or advanced marketing automation

Leadpages

Choose Leadpages if...

Small businesses focused on lead generation through landing pages and pop-ups

Not ideal if: Businesses needing complete sales funnels with checkout and upsells