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ClickFunnelsClickFunnels
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OntraportOntraport

ClickFunnels vs Ontraport

A side-by-side comparison to help you choose the right platform for your business.

ClickFunnels

ClickFunnels

The original sales funnel builder

$97/month
4.5/ 5

Entrepreneurs and marketers who want to build high-converting sales funnels with upsells and order bumps

Try ClickFunnels
Ontraport

Ontraport

CRM and marketing automation for growing businesses

$79/month
3.5/ 5

Established businesses needing a CRM with advanced marketing automation

Visit Website

Feature Comparison

FeatureClickFunnelsOntraport
Funnel BuilderYesNo
Landing PagesYesYes
Email MarketingPro plan onlyYes
A/B TestingYesYes
EcommerceYesYes
Membership SitesYesYes
Affiliate ManagementPro plan onlyNo
Webinar HostingNoNo
Built-in CRMNoYes
Blog / CMSNoNo
Custom DomainYesYes
Drag & Drop EditorYesYes

Pricing

PlanClickFunnelsOntraport
Free PlanNoNo
Free Trial14 days14 days
Basic$97/mo$79/mo
Pro$297/mo$147/mo
Pro-$297/mo
Enterprise-$497/mo

Pros & Cons

ClickFunnels

Pros

  • Best-in-class funnel builder with proven templates
  • One-click upsells and order bumps increase average order value
  • 100,000+ member community and FunnelFlix training
  • Built-in A/B split testing on every page
  • Share Funnels for easy collaboration

Cons

  • Starts at $97/month - more expensive than most alternatives
  • Email automation only on Pro plan ($297/month)
  • No native webinar hosting
  • Page editor can be sluggish on complex pages

Ontraport

Pros

  • True CRM with lead scoring and contact tracking
  • Advanced email marketing with up to 4-way A/B testing
  • Two-way SMS and direct mail automation
  • Visual campaign builder for complex automation
  • All features available on every plan

Cons

  • No dedicated funnel builder
  • Steeper learning curve than ClickFunnels
  • Smaller community and fewer training resources
  • Page builder less polished than competitors

Frequently Asked Questions

What is the difference between ClickFunnels and Ontraport?
ClickFunnels is the original sales funnel builder, and is entrepreneurs and marketers who want to build high-converting sales funnels with upsells and order bumps. Ontraport is crm and marketing automation for growing businesses, and is established businesses needing a crm with advanced marketing automation.
Which is cheaper, ClickFunnels or Ontraport?
ClickFunnels starts at $97/month, while Ontraport starts at $79/month. Ontraport is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Ontraport have funnel builder?
No, Ontraport does not include built-in funnel builder. If funnel builder is important to you, ClickFunnels offers this feature natively. You may be able to add it to Ontraport through a third-party integration.
Which platform is better for beginners, ClickFunnels or Ontraport?
For beginners, Ontraport is generally the easier starting point with plans starting at $79/month. ClickFunnels is entrepreneurs and marketers who want to build high-converting sales funnels with upsells and order bumps, which may involve a steeper learning curve.
Can I try ClickFunnels and Ontraport for free?
ClickFunnels offers a 14-day free trial. Ontraport offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4.5/5 rating
ClickFunnels

ClickFunnels

The original sales funnel builder

Entrepreneurs and marketers who want to build high-converting sales funnels with upsells and order bumps

  • Best-in-class funnel builder with proven templates
  • One-click upsells and order bumps increase average order value
  • 100,000+ member community and FunnelFlix training
ClickFunnels

Choose ClickFunnels if...

Entrepreneurs and marketers who want to build high-converting sales funnels with upsells and order bumps

Not ideal if: Businesses needing a full ecommerce store, blog, or CRM

$97/moTry Free
Ontraport

Choose Ontraport if...

Established businesses needing a CRM with advanced marketing automation

Not ideal if: Beginners wanting to quickly build and launch sales funnels