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FunnelKitFunnelKit
VS
OptimizePressOptimizePress

FunnelKit vs OptimizePress

A side-by-side comparison to help you choose the right platform for your business.

FunnelKit

FunnelKit

WordPress and WooCommerce funnel builder plugin

$99.5/year
4/ 5

WooCommerce store owners wanting to add sales funnels and checkout optimisation to their existing WordPress site

Visit Website
OptimizePress

OptimizePress

WordPress landing page and funnel plugin

$129/year
3.5/ 5

WordPress users wanting affordable landing pages, checkout pages, and membership sites

Visit Website

Feature Comparison

FeatureFunnelKitOptimizePress
Funnel BuilderYesSuite plan+
Landing PagesYesYes
Email MarketingVia automations add-onNo
A/B TestingYesSuite plan+
EcommerceYesVia WooCommerce
Membership SitesNoYes
Affiliate ManagementNoNo
Webinar HostingNoNo
Built-in CRMNoNo
Blog / CMSWordPressWordPress
Custom DomainYesYes
Drag & Drop EditorYesYes

Pricing

PlanFunnelKitOptimizePress
Free PlanNoNo
Free TrialNoNo
Basic$99.5/mo$129/mo
Plus$199.5/mo$199/mo
Professional$399.5/mo$249/mo

Pros & Cons

FunnelKit

Pros

  • ✓Deep WooCommerce integration with one-click upsells and order bumps
  • ✓Works with popular WordPress page builders like Elementor and Divi
  • ✓Advanced checkout page customisation and field optimisation
  • ✓Built-in A/B testing for funnels and checkout pages
  • ✓One-time annual fee instead of monthly recurring costs

Cons

  • ✗Requires WordPress and WooCommerce - not a hosted solution
  • ✗Setup and configuration more technical than SaaS alternatives
  • ✗No built-in email marketing without the automations add-on
  • ✗Limited to the WordPress ecosystem

OptimizePress

Pros

  • ✓Affordable annual pricing compared to monthly SaaS tools
  • ✓300+ conversion-optimised templates for WordPress
  • ✓Built-in checkout and payment pages with Stripe integration
  • ✓Membership site builder included on Suite plans
  • ✓Full control over your data on your own WordPress hosting

Cons

  • ✗Requires WordPress - not a standalone hosted platform
  • ✗Page editor not as modern as newer competitors
  • ✗No built-in email marketing or CRM
  • ✗Funnel builder and A/B testing only on higher-tier plans

Frequently Asked Questions

What is the difference between FunnelKit and OptimizePress?
FunnelKit is wordpress and woocommerce funnel builder plugin, and is woocommerce store owners wanting to add sales funnels and checkout optimisation to their existing wordpress site. OptimizePress is wordpress landing page and funnel plugin, and is wordpress users wanting affordable landing pages, checkout pages, and membership sites.
Which is cheaper, FunnelKit or OptimizePress?
FunnelKit starts at $99.5/year, while OptimizePress starts at $129/year. FunnelKit is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does FunnelKit have membership sites?
No, FunnelKit does not include built-in membership sites. If membership sites is important to you, OptimizePress offers this feature natively. You may be able to add it to FunnelKit through a third-party integration.
Which platform is better for beginners, FunnelKit or OptimizePress?
For beginners, FunnelKit is generally the easier starting point with plans starting at $99.5/year. OptimizePress is wordpress users wanting affordable landing pages, checkout pages, and membership sites, which may involve a steeper learning curve.
Can I try FunnelKit and OptimizePress for free?
FunnelKit does not currently offer a free plan or free trial. OptimizePress does not currently offer a free plan or free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4/5 rating
FunnelKit

FunnelKit

WordPress and WooCommerce funnel builder plugin

WooCommerce store owners wanting to add sales funnels and checkout optimisation to their existing WordPress site

  • ✓Deep WooCommerce integration with one-click upsells and order bumps
  • ✓Works with popular WordPress page builders like Elementor and Divi
  • ✓Advanced checkout page customisation and field optimisation
Visit FunnelKit
FunnelKit

Choose FunnelKit if...

WooCommerce store owners wanting to add sales funnels and checkout optimisation to their existing WordPress site

Not ideal if: Non-technical users wanting a hosted, all-in-one solution

$99.5/moVisit Site
OptimizePress

Choose OptimizePress if...

WordPress users wanting affordable landing pages, checkout pages, and membership sites

Not ideal if: Users wanting a hosted all-in-one platform without WordPress

$129/moVisit Site