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GoHighLevelGoHighLevel
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GrooveFunnelsGrooveFunnels

GoHighLevel vs GrooveFunnels

A side-by-side comparison to help you choose the right platform for your business.

GoHighLevel

GoHighLevel

All-in-one CRM and marketing platform for agencies

$97/month
4/ 5

Marketing agencies wanting to white-label a CRM and funnel builder for clients

Visit Website
GrooveFunnels

GrooveFunnels

All-in-one marketing platform with lifetime deal history

Free
3/ 5

Budget-conscious marketers wanting an all-in-one platform with a free entry point

Visit Website

Feature Comparison

FeatureGoHighLevelGrooveFunnels
Funnel BuilderYesYes
Landing PagesYesYes
Email MarketingYesYes
A/B TestingYesNo
EcommerceYesYes
Membership SitesYesYes
Affiliate ManagementNoYes
Webinar HostingNoYes
Built-in CRMYesNo
Blog / CMSYesYes
Custom DomainYesYes
Drag & Drop EditorYesYes

Pricing

PlanGoHighLevelGrooveFunnels
Free PlanNoYes
Free Trial14 daysNo
Starter$97/moFree
Unlimited$297/mo$99/mo
SaaS Pro$497/mo$299/mo

Pros & Cons

GoHighLevel

Pros

  • ✓Full CRM with pipeline management
  • ✓White-label option for agencies (SaaS Pro)
  • ✓Built-in reputation management and review requests
  • ✓Two-way SMS and calling built in
  • ✓Unlimited contacts on higher plans

Cons

  • ✗Steep learning curve - complex interface
  • ✗Designed for agencies, not individual entrepreneurs
  • ✗Funnel templates not as polished as ClickFunnels
  • ✗Customer support can be inconsistent

GrooveFunnels

Pros

  • ✓Free plan includes funnels, email, and ecommerce features
  • ✓Wide range of tools covering funnels, memberships, and webinars
  • ✓Built-in affiliate management platform (GrooveAffiliate)
  • ✓Video hosting included for sales pages and courses
  • ✓No transaction fees on the platform

Cons

  • ✗Platform has been slow to deliver on promised features
  • ✗User interface can feel unpolished and buggy
  • ✗Smaller user community and limited third-party resources
  • ✗Frequent rebranding and plan changes create confusion

Frequently Asked Questions

What is the difference between GoHighLevel and GrooveFunnels?
GoHighLevel is all-in-one crm and marketing platform for agencies, and is marketing agencies wanting to white-label a crm and funnel builder for clients. GrooveFunnels is all-in-one marketing platform with lifetime deal history, and is budget-conscious marketers wanting an all-in-one platform with a free entry point.
Which is cheaper, GoHighLevel or GrooveFunnels?
GoHighLevel starts at $97/month, while GrooveFunnels starts at free to start. GrooveFunnels is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does GrooveFunnels have a/b testing?
No, GrooveFunnels does not include built-in a/b testing. If a/b testing is important to you, GoHighLevel offers this feature natively. You may be able to add it to GrooveFunnels through a third-party integration.
Which platform is better for beginners, GoHighLevel or GrooveFunnels?
For beginners, GrooveFunnels is generally the easier starting point because it offers a free plan, so you can explore the platform without any upfront cost. GoHighLevel is marketing agencies wanting to white-label a crm and funnel builder for clients, which may involve a steeper learning curve.
Can I try GoHighLevel and GrooveFunnels for free?
GoHighLevel offers a 14-day free trial. GrooveFunnels offers a free plan. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4/5 rating
GoHighLevel

GoHighLevel

All-in-one CRM and marketing platform for agencies

Marketing agencies wanting to white-label a CRM and funnel builder for clients

  • ✓Full CRM with pipeline management
  • ✓White-label option for agencies (SaaS Pro)
  • ✓Built-in reputation management and review requests
Visit GoHighLevel
GoHighLevel

Choose GoHighLevel if...

Marketing agencies wanting to white-label a CRM and funnel builder for clients

Not ideal if: Solo entrepreneurs wanting a simple, focused funnel builder

$97/moVisit Site
GrooveFunnels

Choose GrooveFunnels if...

Budget-conscious marketers wanting an all-in-one platform with a free entry point

Not ideal if: Businesses needing a polished, reliable platform with proven stability

FreeVisit Site