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GoHighLevelGoHighLevel
VS
KeapKeap

GoHighLevel vs Keap

A side-by-side comparison to help you choose the right platform for your business.

GoHighLevel

GoHighLevel

All-in-one CRM and marketing platform for agencies

$97/month
4/ 5

Marketing agencies wanting to white-label a CRM and funnel builder for clients

Visit Website
Keap

Keap

CRM and marketing automation for small businesses

$249/month
3.5/ 5

Small businesses needing a mature CRM with advanced marketing automation and payment processing

Visit Website

Feature Comparison

FeatureGoHighLevelKeap
Funnel BuilderYesNo
Landing PagesYesYes
Email MarketingYesYes
A/B TestingYesYes
EcommerceYesYes
Membership SitesYesNo
Affiliate ManagementNoNo
Webinar HostingNoNo
Built-in CRMYesYes
Blog / CMSYesNo
Custom DomainYesNo
Drag & Drop EditorYesYes

Pricing

PlanGoHighLevelKeap
Free PlanNoNo
Free Trial14 days14 days
Starter$97/mo$249/mo
Unlimited$297/mo$349/mo
SaaS Pro$497/mo-

Pros & Cons

GoHighLevel

Pros

  • ✓Full CRM with pipeline management
  • ✓White-label option for agencies (SaaS Pro)
  • ✓Built-in reputation management and review requests
  • ✓Two-way SMS and calling built in
  • ✓Unlimited contacts on higher plans

Cons

  • ✗Steep learning curve - complex interface
  • ✗Designed for agencies, not individual entrepreneurs
  • ✗Funnel templates not as polished as ClickFunnels
  • ✗Customer support can be inconsistent

Keap

Pros

  • ✓Powerful CRM with deep contact management and lead scoring
  • ✓Advanced email and SMS marketing automation sequences
  • ✓Built-in invoicing and payment processing
  • ✓Appointment scheduling and pipeline management included
  • ✓Over 20 years of development and refinement

Cons

  • ✗Expensive starting price at $249/month
  • ✗Steep learning curve for the automation builder
  • ✗No dedicated funnel builder or membership sites
  • ✗Contact-based pricing can escalate quickly as lists grow

Frequently Asked Questions

What is the difference between GoHighLevel and Keap?
GoHighLevel is all-in-one crm and marketing platform for agencies, and is marketing agencies wanting to white-label a crm and funnel builder for clients. Keap is crm and marketing automation for small businesses, and is small businesses needing a mature crm with advanced marketing automation and payment processing.
Which is cheaper, GoHighLevel or Keap?
GoHighLevel starts at $97/month, while Keap starts at $249/month. GoHighLevel is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Keap have funnel builder?
No, Keap does not include built-in funnel builder. If funnel builder is important to you, GoHighLevel offers this feature natively. You may be able to add it to Keap through a third-party integration.
Which platform is better for beginners, GoHighLevel or Keap?
For beginners, GoHighLevel is generally the easier starting point with plans starting at $97/month. Keap is small businesses needing a mature crm with advanced marketing automation and payment processing, which may involve a steeper learning curve.
Can I try GoHighLevel and Keap for free?
GoHighLevel offers a 14-day free trial. Keap offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4/5 rating
GoHighLevel

GoHighLevel

All-in-one CRM and marketing platform for agencies

Marketing agencies wanting to white-label a CRM and funnel builder for clients

  • ✓Full CRM with pipeline management
  • ✓White-label option for agencies (SaaS Pro)
  • ✓Built-in reputation management and review requests
Visit GoHighLevel
GoHighLevel

Choose GoHighLevel if...

Marketing agencies wanting to white-label a CRM and funnel builder for clients

Not ideal if: Solo entrepreneurs wanting a simple, focused funnel builder

$97/moVisit Site
Keap

Choose Keap if...

Small businesses needing a mature CRM with advanced marketing automation and payment processing

Not ideal if: Entrepreneurs looking for a funnel builder or budget-friendly marketing platform

$249/moVisit Site