GoHighLevelVS
Pipedrive
PipedriveGoHighLevel vs Pipedrive
A side-by-side comparison to help you choose the right platform for your business.

GoHighLevel
All-in-one CRM and marketing platform for agencies
$97/month
4/ 5
Marketing agencies wanting to white-label a CRM and funnel builder for clients
Visit Website
Pipedrive
Sales CRM with visual pipeline management
$15/month
4/ 5
Sales teams wanting an easy-to-use, visual CRM focused on pipeline management and deal tracking
Visit WebsiteFeature Comparison
| Feature | GoHighLevel | Pipedrive |
|---|---|---|
| Funnel Builder | Yes | No |
| Landing Pages | Yes | No |
| Email Marketing | Yes | Advanced plan+ |
| A/B Testing | Yes | No |
| Ecommerce | Yes | No |
| Membership Sites | Yes | No |
| Affiliate Management | No | No |
| Webinar Hosting | No | No |
| Built-in CRM | Yes | Yes |
| Blog / CMS | Yes | No |
| Custom Domain | Yes | No |
| Drag & Drop Editor | Yes | Yes |
Pricing
| Plan | GoHighLevel | Pipedrive |
|---|---|---|
| Free Plan | No | No |
| Free Trial | 14 days | 14 days |
| Starter | $97/mo | $15/mo |
| Unlimited | $297/mo | $29/mo |
| SaaS Pro | $497/mo | $59/mo |
| Power | - | $69/mo |
| Enterprise | - | $99/mo |
Pros & Cons
GoHighLevel
Pros
- ✓Full CRM with pipeline management
- ✓White-label option for agencies (SaaS Pro)
- ✓Built-in reputation management and review requests
- ✓Two-way SMS and calling built in
- ✓Unlimited contacts on higher plans
Cons
- ✗Steep learning curve - complex interface
- ✗Designed for agencies, not individual entrepreneurs
- ✗Funnel templates not as polished as ClickFunnels
- ✗Customer support can be inconsistent
Pipedrive
Pros
- ✓Intuitive visual sales pipeline that is easy to set up and use
- ✓Affordable starting price at $15/month per user
- ✓Strong deal tracking with activity-based selling methodology
- ✓400+ integrations via marketplace and native connectors
- ✓AI-powered sales assistant suggests next actions
Cons
- ✗Not a marketing platform - no funnels or landing pages
- ✗Email marketing requires Advanced plan or higher
- ✗Per-user pricing can get expensive for larger teams
- ✗Limited marketing automation compared to HubSpot or Keap
Frequently Asked Questions
What is the difference between GoHighLevel and Pipedrive?
GoHighLevel is all-in-one crm and marketing platform for agencies, and is marketing agencies wanting to white-label a crm and funnel builder for clients. Pipedrive is sales crm with visual pipeline management, and is sales teams wanting an easy-to-use, visual crm focused on pipeline management and deal tracking.
Which is cheaper, GoHighLevel or Pipedrive?
GoHighLevel starts at $97/month, while Pipedrive starts at $15/month. Pipedrive is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Pipedrive have funnel builder?
No, Pipedrive does not include built-in funnel builder. If funnel builder is important to you, GoHighLevel offers this feature natively. You may be able to add it to Pipedrive through a third-party integration.
Which platform is better for beginners, GoHighLevel or Pipedrive?
For beginners, Pipedrive is generally the easier starting point with plans starting at $15/month. GoHighLevel is marketing agencies wanting to white-label a crm and funnel builder for clients, which may involve a steeper learning curve.
Can I try GoHighLevel and Pipedrive for free?
GoHighLevel offers a 14-day free trial. Pipedrive offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.
The Verdict

Choose GoHighLevel if...
Marketing agencies wanting to white-label a CRM and funnel builder for clients
Not ideal if: Solo entrepreneurs wanting a simple, focused funnel builder
$97/moVisit Site

Choose Pipedrive if...
Sales teams wanting an easy-to-use, visual CRM focused on pipeline management and deal tracking
Not ideal if: Marketers needing funnels, landing pages, or advanced marketing automation
$15/moVisit Site