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HubSpotHubSpot
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PipedrivePipedrive

HubSpot vs Pipedrive

A side-by-side comparison to help you choose the right platform for your business.

HubSpot

HubSpot

Enterprise CRM, marketing, sales, and service platform

Free
4.5/ 5

Mid-size to enterprise businesses wanting a unified CRM, marketing, and sales platform with advanced automation

Visit Website
Pipedrive

Pipedrive

Sales CRM with visual pipeline management

$15/month
4/ 5

Sales teams wanting an easy-to-use, visual CRM focused on pipeline management and deal tracking

Visit Website

Feature Comparison

FeatureHubSpotPipedrive
Funnel BuilderNoNo
Landing PagesProfessional plan+No
Email MarketingYesAdvanced plan+
A/B TestingProfessional plan+No
EcommerceVia integrationsNo
Membership SitesNoNo
Affiliate ManagementNoNo
Webinar HostingNoNo
Built-in CRMYesYes
Blog / CMSYesNo
Custom DomainYesNo
Drag & Drop EditorYesYes

Pricing

PlanHubSpotPipedrive
Free PlanYesNo
Free TrialNo14 days
Free CRMFree$15/mo
Marketing Hub Starter$20/mo$29/mo
Marketing Hub Professional$890/mo$59/mo
Marketing Hub Enterprise$3600/mo$69/mo
Enterprise-$99/mo

Pros & Cons

HubSpot

Pros

  • ✓Free CRM with contact management, deals, and tasks
  • ✓Industry-leading marketing automation and workflows
  • ✓Extensive reporting and attribution dashboards
  • ✓Massive integration ecosystem with 1,500+ apps
  • ✓Unified platform covering marketing, sales, service, and CMS

Cons

  • ✗Marketing Hub Professional starts at $890/month - very expensive
  • ✗Many key features locked behind Professional or Enterprise tiers
  • ✗Annual contracts required on Professional and Enterprise plans
  • ✗Steep learning curve due to the breadth of the platform

Pipedrive

Pros

  • ✓Intuitive visual sales pipeline that is easy to set up and use
  • ✓Affordable starting price at $15/month per user
  • ✓Strong deal tracking with activity-based selling methodology
  • ✓400+ integrations via marketplace and native connectors
  • ✓AI-powered sales assistant suggests next actions

Cons

  • ✗Not a marketing platform - no funnels or landing pages
  • ✗Email marketing requires Advanced plan or higher
  • ✗Per-user pricing can get expensive for larger teams
  • ✗Limited marketing automation compared to HubSpot or Keap

Frequently Asked Questions

What is the difference between HubSpot and Pipedrive?
HubSpot is enterprise crm, marketing, sales, and service platform, and is mid-size to enterprise businesses wanting a unified crm, marketing, and sales platform with advanced automation. Pipedrive is sales crm with visual pipeline management, and is sales teams wanting an easy-to-use, visual crm focused on pipeline management and deal tracking.
Which is cheaper, HubSpot or Pipedrive?
HubSpot starts at free to start, while Pipedrive starts at $15/month. HubSpot is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Pipedrive have blog / cms?
No, Pipedrive does not include built-in blog / cms. If blog / cms is important to you, HubSpot offers this feature natively. You may be able to add it to Pipedrive through a third-party integration.
Which platform is better for beginners, HubSpot or Pipedrive?
For beginners, HubSpot is generally the easier starting point because it offers a free plan, so you can explore the platform without any upfront cost. Pipedrive is sales teams wanting an easy-to-use, visual crm focused on pipeline management and deal tracking, which may involve a steeper learning curve.
Can I try HubSpot and Pipedrive for free?
HubSpot offers a free plan. Pipedrive offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4.5/5 rating
HubSpot

HubSpot

Enterprise CRM, marketing, sales, and service platform

Mid-size to enterprise businesses wanting a unified CRM, marketing, and sales platform with advanced automation

  • ✓Free CRM with contact management, deals, and tasks
  • ✓Industry-leading marketing automation and workflows
  • ✓Extensive reporting and attribution dashboards
Visit HubSpot
HubSpot

Choose HubSpot if...

Mid-size to enterprise businesses wanting a unified CRM, marketing, and sales platform with advanced automation

Not ideal if: Small businesses or solopreneurs on a budget needing simple funnels or landing pages

FreeVisit Site
Pipedrive

Choose Pipedrive if...

Sales teams wanting an easy-to-use, visual CRM focused on pipeline management and deal tracking

Not ideal if: Marketers needing funnels, landing pages, or advanced marketing automation

$15/moVisit Site