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InstapageInstapage
VS
OntraportOntraport

Instapage vs Ontraport

A side-by-side comparison to help you choose the right platform for your business.

Instapage

Instapage

Enterprise landing page platform for advertising teams

$299/month
4/ 5

Enterprise advertising teams running large-scale PPC campaigns needing post-click optimisation

Visit Website
Ontraport

Ontraport

CRM and marketing automation for growing businesses

$79/month
3.5/ 5

Established businesses needing a CRM with advanced marketing automation

Visit Website

Feature Comparison

FeatureInstapageOntraport
Funnel BuilderNoNo
Landing PagesYesYes
Email MarketingNoYes
A/B TestingYesYes
EcommerceNoYes
Membership SitesNoYes
Affiliate ManagementNoNo
Webinar HostingNoNo
Built-in CRMNoYes
Blog / CMSNoNo
Custom DomainYesYes
Drag & Drop EditorYesYes

Pricing

PlanInstapageOntraport
Free PlanNoNo
Free Trial14 days14 days
Build$299/mo$79/mo
Convert$599/mo$147/mo
Pro-$297/mo
Enterprise-$497/mo

Pros & Cons

Instapage

Pros

  • ✓Pixel-perfect drag-and-drop landing page editor
  • ✓AdMap feature visually connects ads to matching landing pages
  • ✓Built-in heatmaps and advanced analytics
  • ✓Team collaboration with real-time editing and comments
  • ✓AMP landing page support for mobile speed

Cons

  • ✗Very expensive at $299/month for just landing pages
  • ✗No funnel builder, email marketing, or ecommerce features
  • ✗Conversion limits on lower plans can restrict scaling
  • ✗Overkill for small businesses or solo marketers

Ontraport

Pros

  • ✓True CRM with lead scoring and contact tracking
  • ✓Advanced email marketing with up to 4-way A/B testing
  • ✓Two-way SMS and direct mail automation
  • ✓Visual campaign builder for complex automation
  • ✓All features available on every plan

Cons

  • ✗No dedicated funnel builder
  • ✗Steeper learning curve than ClickFunnels
  • ✗Smaller community and fewer training resources
  • ✗Page builder less polished than competitors

Frequently Asked Questions

What is the difference between Instapage and Ontraport?
Instapage is enterprise landing page platform for advertising teams, and is enterprise advertising teams running large-scale ppc campaigns needing post-click optimisation. Ontraport is crm and marketing automation for growing businesses, and is established businesses needing a crm with advanced marketing automation.
Which is cheaper, Instapage or Ontraport?
Instapage starts at $299/month, while Ontraport starts at $79/month. Ontraport is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Instapage have email marketing?
No, Instapage does not include built-in email marketing. If email marketing is important to you, Ontraport offers this feature natively. You may be able to add it to Instapage through a third-party integration.
Which platform is better for beginners, Instapage or Ontraport?
For beginners, Ontraport is generally the easier starting point with plans starting at $79/month. Instapage is enterprise advertising teams running large-scale ppc campaigns needing post-click optimisation, which may involve a steeper learning curve.
Can I try Instapage and Ontraport for free?
Instapage offers a 14-day free trial. Ontraport offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4/5 rating
Instapage

Instapage

Enterprise landing page platform for advertising teams

Enterprise advertising teams running large-scale PPC campaigns needing post-click optimisation

  • ✓Pixel-perfect drag-and-drop landing page editor
  • ✓AdMap feature visually connects ads to matching landing pages
  • ✓Built-in heatmaps and advanced analytics
Visit Instapage
Instapage

Choose Instapage if...

Enterprise advertising teams running large-scale PPC campaigns needing post-click optimisation

Not ideal if: Small businesses or anyone needing more than just landing pages

$299/moVisit Site
Ontraport

Choose Ontraport if...

Established businesses needing a CRM with advanced marketing automation

Not ideal if: Beginners wanting to quickly build and launch sales funnels

$79/moVisit Site