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KajabiKajabi
VS
KeapKeap

Kajabi vs Keap

A side-by-side comparison to help you choose the right platform for your business.

Kajabi

Kajabi

Platform for selling online courses and memberships

$149/month
4.5/ 5

Course creators, coaches, and membership site owners who want an all-in-one platform

Visit Website
Keap

Keap

CRM and marketing automation for small businesses

$249/month
3.5/ 5

Small businesses needing a mature CRM with advanced marketing automation and payment processing

Visit Website

Feature Comparison

FeatureKajabiKeap
Funnel BuilderYesNo
Landing PagesYesYes
Email MarketingYesYes
A/B TestingNoYes
EcommerceYesYes
Membership SitesYesNo
Affiliate ManagementYesNo
Webinar HostingNoNo
Built-in CRMYesYes
Blog / CMSYesNo
Custom DomainYesNo
Drag & Drop EditorYesYes

Pricing

PlanKajabiKeap
Free PlanNoNo
Free Trial14 days14 days
Basic$149/mo$249/mo
Growth$199/mo$349/mo
Pro$399/mo-

Pros & Cons

Kajabi

Pros

  • ✓Best platform for selling online courses and memberships
  • ✓Beautiful, professional templates
  • ✓Built-in email marketing and automation
  • ✓No transaction fees on any plan
  • ✓Mobile app for students to access content

Cons

  • ✗Expensive - starts at $149/month
  • ✗Funnel builder is basic compared to ClickFunnels
  • ✗No built-in A/B testing
  • ✗Limited to digital products - not ideal for physical goods

Keap

Pros

  • ✓Powerful CRM with deep contact management and lead scoring
  • ✓Advanced email and SMS marketing automation sequences
  • ✓Built-in invoicing and payment processing
  • ✓Appointment scheduling and pipeline management included
  • ✓Over 20 years of development and refinement

Cons

  • ✗Expensive starting price at $249/month
  • ✗Steep learning curve for the automation builder
  • ✗No dedicated funnel builder or membership sites
  • ✗Contact-based pricing can escalate quickly as lists grow

Frequently Asked Questions

What is the difference between Kajabi and Keap?
Kajabi is platform for selling online courses and memberships, and is course creators, coaches, and membership site owners who want an all-in-one platform. Keap is crm and marketing automation for small businesses, and is small businesses needing a mature crm with advanced marketing automation and payment processing.
Which is cheaper, Kajabi or Keap?
Kajabi starts at $149/month, while Keap starts at $249/month. Kajabi is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Keap have funnel builder?
No, Keap does not include built-in funnel builder. If funnel builder is important to you, Kajabi offers this feature natively. You may be able to add it to Keap through a third-party integration.
Which platform is better for beginners, Kajabi or Keap?
For beginners, Kajabi is generally the easier starting point with plans starting at $149/month. Keap is small businesses needing a mature crm with advanced marketing automation and payment processing, which may involve a steeper learning curve.
Can I try Kajabi and Keap for free?
Kajabi offers a 14-day free trial. Keap offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4.5/5 rating
Kajabi

Kajabi

Platform for selling online courses and memberships

Course creators, coaches, and membership site owners who want an all-in-one platform

  • ✓Best platform for selling online courses and memberships
  • ✓Beautiful, professional templates
  • ✓Built-in email marketing and automation
Visit Kajabi
Kajabi

Choose Kajabi if...

Course creators, coaches, and membership site owners who want an all-in-one platform

Not ideal if: Businesses focused primarily on sales funnels or physical product sales

$149/moVisit Site
Keap

Choose Keap if...

Small businesses needing a mature CRM with advanced marketing automation and payment processing

Not ideal if: Entrepreneurs looking for a funnel builder or budget-friendly marketing platform

$249/moVisit Site