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KajabiKajabi
VS
OntraportOntraport

Kajabi vs Ontraport

A side-by-side comparison to help you choose the right platform for your business.

Kajabi

Kajabi

Platform for selling online courses and memberships

$149/month
4.5/ 5

Course creators, coaches, and membership site owners who want an all-in-one platform

Visit Website
Ontraport

Ontraport

CRM and marketing automation for growing businesses

$79/month
3.5/ 5

Established businesses needing a CRM with advanced marketing automation

Visit Website

Feature Comparison

FeatureKajabiOntraport
Funnel BuilderYesNo
Landing PagesYesYes
Email MarketingYesYes
A/B TestingNoYes
EcommerceYesYes
Membership SitesYesYes
Affiliate ManagementYesNo
Webinar HostingNoNo
Built-in CRMYesYes
Blog / CMSYesNo
Custom DomainYesYes
Drag & Drop EditorYesYes

Pricing

PlanKajabiOntraport
Free PlanNoNo
Free Trial14 days14 days
Basic$149/mo$79/mo
Growth$199/mo$147/mo
Pro$399/mo$297/mo
Enterprise-$497/mo

Pros & Cons

Kajabi

Pros

  • ✓Best platform for selling online courses and memberships
  • ✓Beautiful, professional templates
  • ✓Built-in email marketing and automation
  • ✓No transaction fees on any plan
  • ✓Mobile app for students to access content

Cons

  • ✗Expensive - starts at $149/month
  • ✗Funnel builder is basic compared to ClickFunnels
  • ✗No built-in A/B testing
  • ✗Limited to digital products - not ideal for physical goods

Ontraport

Pros

  • ✓True CRM with lead scoring and contact tracking
  • ✓Advanced email marketing with up to 4-way A/B testing
  • ✓Two-way SMS and direct mail automation
  • ✓Visual campaign builder for complex automation
  • ✓All features available on every plan

Cons

  • ✗No dedicated funnel builder
  • ✗Steeper learning curve than ClickFunnels
  • ✗Smaller community and fewer training resources
  • ✗Page builder less polished than competitors

Frequently Asked Questions

What is the difference between Kajabi and Ontraport?
Kajabi is platform for selling online courses and memberships, and is course creators, coaches, and membership site owners who want an all-in-one platform. Ontraport is crm and marketing automation for growing businesses, and is established businesses needing a crm with advanced marketing automation.
Which is cheaper, Kajabi or Ontraport?
Kajabi starts at $149/month, while Ontraport starts at $79/month. Ontraport is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Ontraport have funnel builder?
No, Ontraport does not include built-in funnel builder. If funnel builder is important to you, Kajabi offers this feature natively. You may be able to add it to Ontraport through a third-party integration.
Which platform is better for beginners, Kajabi or Ontraport?
For beginners, Ontraport is generally the easier starting point with plans starting at $79/month. Kajabi is course creators, coaches, and membership site owners who want an all-in-one platform, which may involve a steeper learning curve.
Can I try Kajabi and Ontraport for free?
Kajabi offers a 14-day free trial. Ontraport offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4.5/5 rating
Kajabi

Kajabi

Platform for selling online courses and memberships

Course creators, coaches, and membership site owners who want an all-in-one platform

  • ✓Best platform for selling online courses and memberships
  • ✓Beautiful, professional templates
  • ✓Built-in email marketing and automation
Visit Kajabi
Kajabi

Choose Kajabi if...

Course creators, coaches, and membership site owners who want an all-in-one platform

Not ideal if: Businesses focused primarily on sales funnels or physical product sales

$149/moVisit Site
Ontraport

Choose Ontraport if...

Established businesses needing a CRM with advanced marketing automation

Not ideal if: Beginners wanting to quickly build and launch sales funnels

$79/moVisit Site