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KartraKartra
VS
KeapKeap

Kartra vs Keap

A side-by-side comparison to help you choose the right platform for your business.

Kartra

Kartra

All-in-one marketing platform

$99/month
4/ 5

Businesses wanting an all-in-one platform with email, funnels, memberships, and webinars

Visit Website
Keap

Keap

CRM and marketing automation for small businesses

$249/month
3.5/ 5

Small businesses needing a mature CRM with advanced marketing automation and payment processing

Visit Website

Feature Comparison

FeatureKartraKeap
Funnel BuilderYesNo
Landing PagesYesYes
Email MarketingYesYes
A/B TestingYesYes
EcommerceYesYes
Membership SitesYesNo
Affiliate ManagementYesNo
Webinar HostingYesNo
Built-in CRMYesYes
Blog / CMSNoNo
Custom DomainYesNo
Drag & Drop EditorYesYes

Pricing

PlanKartraKeap
Free PlanNoNo
Free Trial14 days14 days
Starter$99/mo$249/mo
Silver$199/mo$349/mo
Gold$299/mo-
Platinum$499/mo-

Pros & Cons

Kartra

Pros

  • ✓True all-in-one platform - funnels, email, memberships, video hosting
  • ✓Built-in webinar hosting and video marketing
  • ✓Affiliate management on all plans
  • ✓Visual campaign builder for complex automation
  • ✓Helpdesk and calendar booking included

Cons

  • ✗Starts at $99/month with limited contacts (2,500)
  • ✗Smaller community compared to ClickFunnels
  • ✗Steeper learning curve due to breadth of features
  • ✗Template library not as large as competitors

Keap

Pros

  • ✓Powerful CRM with deep contact management and lead scoring
  • ✓Advanced email and SMS marketing automation sequences
  • ✓Built-in invoicing and payment processing
  • ✓Appointment scheduling and pipeline management included
  • ✓Over 20 years of development and refinement

Cons

  • ✗Expensive starting price at $249/month
  • ✗Steep learning curve for the automation builder
  • ✗No dedicated funnel builder or membership sites
  • ✗Contact-based pricing can escalate quickly as lists grow

Frequently Asked Questions

What is the difference between Kartra and Keap?
Kartra is all-in-one marketing platform, and is businesses wanting an all-in-one platform with email, funnels, memberships, and webinars. Keap is crm and marketing automation for small businesses, and is small businesses needing a mature crm with advanced marketing automation and payment processing.
Which is cheaper, Kartra or Keap?
Kartra starts at $99/month, while Keap starts at $249/month. Kartra is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Keap have funnel builder?
No, Keap does not include built-in funnel builder. If funnel builder is important to you, Kartra offers this feature natively. You may be able to add it to Keap through a third-party integration.
Which platform is better for beginners, Kartra or Keap?
For beginners, Kartra is generally the easier starting point with plans starting at $99/month. Keap is small businesses needing a mature crm with advanced marketing automation and payment processing, which may involve a steeper learning curve.
Can I try Kartra and Keap for free?
Kartra offers a 14-day free trial. Keap offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4/5 rating
Kartra

Kartra

All-in-one marketing platform

Businesses wanting an all-in-one platform with email, funnels, memberships, and webinars

  • ✓True all-in-one platform - funnels, email, memberships, video hosting
  • ✓Built-in webinar hosting and video marketing
  • ✓Affiliate management on all plans
Visit Kartra
Kartra

Choose Kartra if...

Businesses wanting an all-in-one platform with email, funnels, memberships, and webinars

Not ideal if: Beginners who only need a simple funnel builder

$99/moVisit Site
Keap

Choose Keap if...

Small businesses needing a mature CRM with advanced marketing automation and payment processing

Not ideal if: Entrepreneurs looking for a funnel builder or budget-friendly marketing platform

$249/moVisit Site