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KeapKeap
VS
LeadpagesLeadpages

Keap vs Leadpages

A side-by-side comparison to help you choose the right platform for your business.

Keap

Keap

CRM and marketing automation for small businesses

$249/month
3.5/ 5

Small businesses needing a mature CRM with advanced marketing automation and payment processing

Visit Website
Leadpages

Leadpages

Landing page builder for small businesses

$49/month
4/ 5

Small businesses focused on lead generation through landing pages and pop-ups

Visit Website

Feature Comparison

FeatureKeapLeadpages
Funnel BuilderNoNo
Landing PagesYesYes
Email MarketingYesNo
A/B TestingYesYes
EcommerceYesPro plan (basic)
Membership SitesNoNo
Affiliate ManagementNoNo
Webinar HostingNoNo
Built-in CRMYesNo
Blog / CMSNoYes
Custom DomainNoYes
Drag & Drop EditorYesYes

Pricing

PlanKeapLeadpages
Free PlanNoNo
Free Trial14 days14 days
Pro$249/mo$49/mo
Max$349/mo$99/mo

Pros & Cons

Keap

Pros

  • ✓Powerful CRM with deep contact management and lead scoring
  • ✓Advanced email and SMS marketing automation sequences
  • ✓Built-in invoicing and payment processing
  • ✓Appointment scheduling and pipeline management included
  • ✓Over 20 years of development and refinement

Cons

  • ✗Expensive starting price at $249/month
  • ✗Steep learning curve for the automation builder
  • ✗No dedicated funnel builder or membership sites
  • ✗Contact-based pricing can escalate quickly as lists grow

Leadpages

Pros

  • ✓200+ high-converting landing page templates
  • ✓Leadboxes pop-ups and alert bars for lead capture
  • ✓Integrates with 40+ email and CRM platforms
  • ✓Affordable starting price at $49/month
  • ✓Can be embedded on any existing website

Cons

  • ✗Not a funnel builder - no multi-step selling sequences
  • ✗No built-in email automation
  • ✗No affiliate management tools
  • ✗No one-click upsells or order bumps

Frequently Asked Questions

What is the difference between Keap and Leadpages?
Keap is crm and marketing automation for small businesses, and is small businesses needing a mature crm with advanced marketing automation and payment processing. Leadpages is landing page builder for small businesses, and is small businesses focused on lead generation through landing pages and pop-ups.
Which is cheaper, Keap or Leadpages?
Keap starts at $249/month, while Leadpages starts at $49/month. Leadpages is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Leadpages have email marketing?
No, Leadpages does not include built-in email marketing. If email marketing is important to you, Keap offers this feature natively. You may be able to add it to Leadpages through a third-party integration.
Which platform is better for beginners, Keap or Leadpages?
For beginners, Leadpages is generally the easier starting point with plans starting at $49/month. Keap is small businesses needing a mature crm with advanced marketing automation and payment processing, which may involve a steeper learning curve.
Can I try Keap and Leadpages for free?
Keap offers a 14-day free trial. Leadpages offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4/5 rating
Leadpages

Leadpages

Landing page builder for small businesses

Small businesses focused on lead generation through landing pages and pop-ups

  • ✓200+ high-converting landing page templates
  • ✓Leadboxes pop-ups and alert bars for lead capture
  • ✓Integrates with 40+ email and CRM platforms
Visit Leadpages
Keap

Choose Keap if...

Small businesses needing a mature CRM with advanced marketing automation and payment processing

Not ideal if: Entrepreneurs looking for a funnel builder or budget-friendly marketing platform

$249/moVisit Site
Leadpages

Choose Leadpages if...

Small businesses focused on lead generation through landing pages and pop-ups

Not ideal if: Businesses needing complete sales funnels with checkout and upsells

$49/moVisit Site