Keap
PipedriveKeap vs Pipedrive
A side-by-side comparison to help you choose the right platform for your business.
Keap
CRM and marketing automation for small businesses
Small businesses needing a mature CRM with advanced marketing automation and payment processing
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Pipedrive
Sales CRM with visual pipeline management
Sales teams wanting an easy-to-use, visual CRM focused on pipeline management and deal tracking
Visit WebsiteFeature Comparison
| Feature | Keap | Pipedrive |
|---|---|---|
| Funnel Builder | No | No |
| Landing Pages | Yes | No |
| Email Marketing | Yes | Advanced plan+ |
| A/B Testing | Yes | No |
| Ecommerce | Yes | No |
| Membership Sites | No | No |
| Affiliate Management | No | No |
| Webinar Hosting | No | No |
| Built-in CRM | Yes | Yes |
| Blog / CMS | No | No |
| Custom Domain | No | No |
| Drag & Drop Editor | Yes | Yes |
Pricing
| Plan | Keap | Pipedrive |
|---|---|---|
| Free Plan | No | No |
| Free Trial | 14 days | 14 days |
| Pro | $249/mo | $15/mo |
| Max | $349/mo | $29/mo |
| Professional | - | $59/mo |
| Power | - | $69/mo |
| Enterprise | - | $99/mo |
Pros & Cons
Keap
Pros
- ✓Powerful CRM with deep contact management and lead scoring
- ✓Advanced email and SMS marketing automation sequences
- ✓Built-in invoicing and payment processing
- ✓Appointment scheduling and pipeline management included
- ✓Over 20 years of development and refinement
Cons
- ✗Expensive starting price at $249/month
- ✗Steep learning curve for the automation builder
- ✗No dedicated funnel builder or membership sites
- ✗Contact-based pricing can escalate quickly as lists grow
Pipedrive
Pros
- ✓Intuitive visual sales pipeline that is easy to set up and use
- ✓Affordable starting price at $15/month per user
- ✓Strong deal tracking with activity-based selling methodology
- ✓400+ integrations via marketplace and native connectors
- ✓AI-powered sales assistant suggests next actions
Cons
- ✗Not a marketing platform - no funnels or landing pages
- ✗Email marketing requires Advanced plan or higher
- ✗Per-user pricing can get expensive for larger teams
- ✗Limited marketing automation compared to HubSpot or Keap
Frequently Asked Questions
What is the difference between Keap and Pipedrive?
Which is cheaper, Keap or Pipedrive?
Does Pipedrive have landing pages?
Which platform is better for beginners, Keap or Pipedrive?
Can I try Keap and Pipedrive for free?
The Verdict
Pipedrive
Sales CRM with visual pipeline management
Sales teams wanting an easy-to-use, visual CRM focused on pipeline management and deal tracking
- ✓Intuitive visual sales pipeline that is easy to set up and use
- ✓Affordable starting price at $15/month per user
- ✓Strong deal tracking with activity-based selling methodology
Choose Keap if...
Small businesses needing a mature CRM with advanced marketing automation and payment processing
Not ideal if: Entrepreneurs looking for a funnel builder or budget-friendly marketing platform
Choose Pipedrive if...
Sales teams wanting an easy-to-use, visual CRM focused on pipeline management and deal tracking
Not ideal if: Marketers needing funnels, landing pages, or advanced marketing automation