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KeapKeap
VS
ShopifyShopify

Keap vs Shopify

A side-by-side comparison to help you choose the right platform for your business.

Keap

Keap

CRM and marketing automation for small businesses

$249/month
3.5/ 5

Small businesses needing a mature CRM with advanced marketing automation and payment processing

Visit Website
Shopify

Shopify

Ecommerce platform for online stores

$39/month
4.5/ 5

Product-based businesses needing a full ecommerce store with inventory management

Visit Website

Feature Comparison

FeatureKeapShopify
Funnel BuilderNoNo
Landing PagesYesVia apps
Email MarketingYesShopify Email
A/B TestingYesVia apps
EcommerceYesYes
Membership SitesNoVia apps
Affiliate ManagementNoVia apps
Webinar HostingNoNo
Built-in CRMYesYes
Blog / CMSNoYes
Custom DomainNoYes
Drag & Drop EditorYesYes

Pricing

PlanKeapShopify
Free PlanNoNo
Free Trial14 days3 days
Pro$249/mo$39/mo
Max$349/mo$105/mo
Advanced-$399/mo

Pros & Cons

Keap

Pros

  • ✓Powerful CRM with deep contact management and lead scoring
  • ✓Advanced email and SMS marketing automation sequences
  • ✓Built-in invoicing and payment processing
  • ✓Appointment scheduling and pipeline management included
  • ✓Over 20 years of development and refinement

Cons

  • ✗Expensive starting price at $249/month
  • ✗Steep learning curve for the automation builder
  • ✗No dedicated funnel builder or membership sites
  • ✗Contact-based pricing can escalate quickly as lists grow

Shopify

Pros

  • ✓Best ecommerce platform for product-based businesses
  • ✓Massive app store with 8,000+ integrations
  • ✓Built-in inventory management and shipping
  • ✓POS for in-person sales
  • ✓Powers 4+ million online stores worldwide

Cons

  • ✗No built-in funnel builder (requires third-party apps)
  • ✗Transaction fees unless using Shopify Payments
  • ✗Not designed for service businesses or digital products
  • ✗No one-click upsells without apps

Frequently Asked Questions

What is the difference between Keap and Shopify?
Keap is crm and marketing automation for small businesses, and is small businesses needing a mature crm with advanced marketing automation and payment processing. Shopify is ecommerce platform for online stores, and is product-based businesses needing a full ecommerce store with inventory management.
Which is cheaper, Keap or Shopify?
Keap starts at $249/month, while Shopify starts at $39/month. Shopify is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Keap have blog / cms?
No, Keap does not include built-in blog / cms. If blog / cms is important to you, Shopify offers this feature natively. You may be able to add it to Keap through a third-party integration.
Which platform is better for beginners, Keap or Shopify?
For beginners, Shopify is generally the easier starting point with plans starting at $39/month. Keap is small businesses needing a mature crm with advanced marketing automation and payment processing, which may involve a steeper learning curve.
Can I try Keap and Shopify for free?
Keap offers a 14-day free trial. Shopify offers a 3-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4.5/5 rating
Shopify

Shopify

Ecommerce platform for online stores

Product-based businesses needing a full ecommerce store with inventory management

  • ✓Best ecommerce platform for product-based businesses
  • ✓Massive app store with 8,000+ integrations
  • ✓Built-in inventory management and shipping
Visit Shopify
Keap

Choose Keap if...

Small businesses needing a mature CRM with advanced marketing automation and payment processing

Not ideal if: Entrepreneurs looking for a funnel builder or budget-friendly marketing platform

$249/moVisit Site
Shopify

Choose Shopify if...

Product-based businesses needing a full ecommerce store with inventory management

Not ideal if: Service businesses, coaches, or anyone focused on sales funnels

$39/moVisit Site