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KeapKeap
VS
Systeme.ioSysteme.io

Keap vs Systeme.io

A side-by-side comparison to help you choose the right platform for your business.

Keap

Keap

CRM and marketing automation for small businesses

$249/month
3.5/ 5

Small businesses needing a mature CRM with advanced marketing automation and payment processing

Visit Website
Systeme.io

Systeme.io

Free all-in-one marketing platform

Free
4/ 5

Beginners and bootstrapped businesses wanting a free or very affordable all-in-one platform

Visit Website

Feature Comparison

FeatureKeapSysteme.io
Funnel BuilderNoYes
Landing PagesYesYes
Email MarketingYesYes
A/B TestingYesYes
EcommerceYesYes
Membership SitesNoYes
Affiliate ManagementNoYes
Webinar HostingNoWebinar plan+
Built-in CRMYesNo
Blog / CMSNoYes
Custom DomainNoYes
Drag & Drop EditorYesYes

Pricing

PlanKeapSysteme.io
Free PlanNoYes
Free Trial14 daysNo
Pro$249/moFree
Max$349/mo$27/mo
Webinar-$47/mo
Unlimited-$97/mo

Pros & Cons

Keap

Pros

  • ✓Powerful CRM with deep contact management and lead scoring
  • ✓Advanced email and SMS marketing automation sequences
  • ✓Built-in invoicing and payment processing
  • ✓Appointment scheduling and pipeline management included
  • ✓Over 20 years of development and refinement

Cons

  • ✗Expensive starting price at $249/month
  • ✗Steep learning curve for the automation builder
  • ✗No dedicated funnel builder or membership sites
  • ✗Contact-based pricing can escalate quickly as lists grow

Systeme.io

Pros

  • ✓Genuinely free plan with funnels, email, and memberships
  • ✓Most affordable paid plans in the market
  • ✓Simple, clean interface - easy for beginners
  • ✓Built-in affiliate programme management
  • ✓Blog and course hosting included

Cons

  • ✗Free plan limited to 2,000 contacts and 3 funnels
  • ✗Fewer templates than ClickFunnels or Leadpages
  • ✗No native webinar hosting on lower plans
  • ✗Smaller community and ecosystem

Frequently Asked Questions

What is the difference between Keap and Systeme.io?
Keap is crm and marketing automation for small businesses, and is small businesses needing a mature crm with advanced marketing automation and payment processing. Systeme.io is free all-in-one marketing platform, and is beginners and bootstrapped businesses wanting a free or very affordable all-in-one platform.
Which is cheaper, Keap or Systeme.io?
Keap starts at $249/month, while Systeme.io starts at free to start. Systeme.io is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Keap have funnel builder?
No, Keap does not include built-in funnel builder. If funnel builder is important to you, Systeme.io offers this feature natively. You may be able to add it to Keap through a third-party integration.
Which platform is better for beginners, Keap or Systeme.io?
For beginners, Systeme.io is generally the easier starting point because it offers a free plan, so you can explore the platform without any upfront cost. Keap is small businesses needing a mature crm with advanced marketing automation and payment processing, which may involve a steeper learning curve.
Can I try Keap and Systeme.io for free?
Keap offers a 14-day free trial. Systeme.io offers a free plan. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4/5 rating
Systeme.io

Systeme.io

Free all-in-one marketing platform

Beginners and bootstrapped businesses wanting a free or very affordable all-in-one platform

  • ✓Genuinely free plan with funnels, email, and memberships
  • ✓Most affordable paid plans in the market
  • ✓Simple, clean interface - easy for beginners
Visit Systeme.io
Keap

Choose Keap if...

Small businesses needing a mature CRM with advanced marketing automation and payment processing

Not ideal if: Entrepreneurs looking for a funnel builder or budget-friendly marketing platform

$249/moVisit Site
Systeme.io

Choose Systeme.io if...

Beginners and bootstrapped businesses wanting a free or very affordable all-in-one platform

Not ideal if: Established businesses needing advanced funnel features and proven templates

FreeVisit Site