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PipedrivePipedrive
VS
UnbounceUnbounce

Pipedrive vs Unbounce

A side-by-side comparison to help you choose the right platform for your business.

Pipedrive

Pipedrive

Sales CRM with visual pipeline management

$15/month
4/ 5

Sales teams wanting an easy-to-use, visual CRM focused on pipeline management and deal tracking

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Unbounce

Unbounce

AI-powered landing page builder

$99/month
4/ 5

PPC advertisers wanting AI-optimised landing pages with advanced testing

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Feature Comparison

FeaturePipedriveUnbounce
Funnel BuilderNoNo
Landing PagesNoYes
Email MarketingAdvanced plan+No
A/B TestingNoYes
EcommerceNoNo
Membership SitesNoNo
Affiliate ManagementNoNo
Webinar HostingNoNo
Built-in CRMYesNo
Blog / CMSNoNo
Custom DomainNoYes
Drag & Drop EditorYesYes

Pricing

PlanPipedriveUnbounce
Free PlanNoNo
Free Trial14 days14 days
Essential$15/mo$99/mo
Advanced$29/mo$145/mo
Professional$59/mo$240/mo
Power$69/mo-
Enterprise$99/mo-

Pros & Cons

Pipedrive

Pros

  • Intuitive visual sales pipeline that is easy to set up and use
  • Affordable starting price at $15/month per user
  • Strong deal tracking with activity-based selling methodology
  • 400+ integrations via marketplace and native connectors
  • AI-powered sales assistant suggests next actions

Cons

  • Not a marketing platform - no funnels or landing pages
  • Email marketing requires Advanced plan or higher
  • Per-user pricing can get expensive for larger teams
  • Limited marketing automation compared to HubSpot or Keap

Unbounce

Pros

  • Smart Traffic AI automatically routes visitors to highest-converting variant
  • Dynamic text replacement for PPC campaigns
  • Pop-ups and sticky bars included
  • 100+ high-quality landing page templates
  • Strong A/B testing capabilities

Cons

  • Expensive for just landing pages ($99/month)
  • Not a funnel builder - single pages only
  • No email marketing or CRM
  • No checkout or payment processing

Frequently Asked Questions

What is the difference between Pipedrive and Unbounce?
Pipedrive is sales crm with visual pipeline management, and is sales teams wanting an easy-to-use, visual crm focused on pipeline management and deal tracking. Unbounce is ai-powered landing page builder, and is ppc advertisers wanting ai-optimised landing pages with advanced testing.
Which is cheaper, Pipedrive or Unbounce?
Pipedrive starts at $15/month, while Unbounce starts at $99/month. Pipedrive is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Pipedrive have landing pages?
No, Pipedrive does not include built-in landing pages. If landing pages is important to you, Unbounce offers this feature natively. You may be able to add it to Pipedrive through a third-party integration.
Which platform is better for beginners, Pipedrive or Unbounce?
For beginners, Pipedrive is generally the easier starting point with plans starting at $15/month. Unbounce is ppc advertisers wanting ai-optimised landing pages with advanced testing, which may involve a steeper learning curve.
Can I try Pipedrive and Unbounce for free?
Pipedrive offers a 14-day free trial. Unbounce offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Pipedrive

Choose Pipedrive if...

Sales teams wanting an easy-to-use, visual CRM focused on pipeline management and deal tracking

Not ideal if: Marketers needing funnels, landing pages, or advanced marketing automation

Unbounce

Choose Unbounce if...

PPC advertisers wanting AI-optimised landing pages with advanced testing

Not ideal if: Anyone needing complete sales funnels, email, or ecommerce