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Search engines use complex algorithms to rank web pages based on various factors such as relevance, quality, and authority. SEO involves optimizing a website to align with these algorithms and improve its ranking on SERPs. This can involve technical optimization, such as improving website speed and mobile-friendliness, as well as content optimization, such as creating high-quality, keyword-rich content.

Effective SEO strategies require ongoing effort and monitoring to ensure that the website remains optimized and competitive in search engine rankings. Some common SEO techniques include keyword research and optimization, link building, content creation, and website optimization.

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