I’m not going to lie, when I first got this book, I wasn’t too excited about reading it.
It’s a pretty thick book and for someone like me who never used to read much (I get bored easily), it seemed like a huge commitment of time.
Why read a book when you can watch a video right?
But once I started reading DotCom Secrets: How To Use The Internet To Make Millions Online by Russell Brunson, my perspective changed.
This is not your average marketing “how-to” type of book; it’s more than that!
Mastering the art of internet marketing takes time and a certain level of creative skills. Novices face a huge learning curve to successfully sell products online, especially when they have no support or know-how.
Instead of learning everything from scratch, you learn from someone who has already done it.
Someone who has created a thriving online business can explain what works and what doesn’t. A good example of a successful internet marketer is Russel Brunson. In this article, we review his book DotCom Secret: The Underground Playbook for Growing Your Company Online.
Before we get more in-depth into the DotCom Secrets review, let’s find out more about the author Russell Brunson.
Who Is Russell Brunson?
Russell Brunson is no stranger to the marketing world. He is the co-founder of a company called ClickFunnels, which helps to build and manage sales funnels. It’s pretty much the go-to tool for anyone in Internet Marketing.
Russell has also made several bestseller lists, including New York Times, Wall Street Journal, and USA Today.
He’s even founded an online university called DotCom University to help entrepreneurs learn how to turn their ideas into profitable businesses.
You can see why the DotCom Secrets book is worth reading!
Brunson has also built a following of over 1 million entrepreneurs, through his teaching and marketing insights.
DotCom Secrets is one of Brunson’s most popular books, and it provides information on how to grow an online business.
Before you read more into this DotCom Secrets review, you can actually get the book for free if you click the button below!
What Is The DotCom Secrets Book?
DotCom Secrets is a book that contains loads of actionable advice to become a successful online marketer. Published by Russell Brunson, Russell uses a very engaging and charming style which makes this book easy to read.
He fills the pages with many stories and examples of his own online company and some of the struggles he had when starting out.
He clearly provides readers with valuable tips and secrets of running and growing their online business. Currently, the book has over 2,906 amazon reviews with a 4.5-star rating.
DotCom Secrets is not only a best-selling book but also a digital product. DotCom Secrets is an online marketing course that Russell sells on his website.
The course is designed to help entrepreneurs and small business owners increase their understanding of how to generate traffic, convert that traffic into leads, and then turn those leads into customers.
The course has 12 modules which are all about different aspects of DotCom Marketing.
The great thing about this course is that it’s not just theory; it includes real-life examples and case studies. What this course does is it takes you by the hand and walks you through everything that Russell has done in his own business.
If you’re starting digital marketing online, you will find a ton of online sales funnel secrets inside this book.
Who Should Read DotCom Secrets?
DotCom Secrets is designed for entrepreneurs and small business owners who are new to selling online and want to grow their Internet business.
The book provides a vast amount of information which can be overwhelming for some. However, with its engaging style, readers are able to breeze through the content with relative ease.
It’s not just for people who are starting from scratch; DotCom Secrets can be helpful for those who are struggling to increase their online sales. The book is also a great reference tool with its abundance of case studies and examples.
Overall, DotCom Secrets is a very insightful book that provides entrepreneurs with the knowledge they need to start and grow their online businesses.
It’s easy to read and packed with practical advice that any business owner can apply to their company.
It also teaches you the principles of how to use sales funnels to grow your company online.
Where To Get The Book Free?
Is there a DotCom Secrets PDF Download? Of course, there is! Once you go through the process after you finish you can actually get the dotcom secrets pdf INSTANTLY for download.
I know lots of you are impatient and just simply want the PDF file straight away for download. And this is the easiest way to do it!
What Will DotCom Secrets Teach You?
Russell Brunson starts the book by telling you that he was not born a millionaire, nor does he come from a wealthy family. DotCom Secrets will teach you how to:
- Generate traffic and leads
- Convert leads into customers
- Make money while you sleep
- Create a DotCom lifestyle
DotCom Secrets has 5 different sections, broken down into 13 different secrets on how to create a successful online business.
There are also teaches the 7 different funnels you can use to attract traffic and improve conversions on your website. Here’s a brief overview of each of the 5 sections.
Ladders and Funnels
Russell introduces the value ladder concept, a visual map of all the products and services you can offer your dream clients, in ascending price order. The section teaches you the reasons you may be losing money with your ClickFunnels. It also focuses on how to target more traffic and increase conversion rates.
The section is subdivided into 5 secrets:
- Secret 1: The Secret Formula
- Secret 2: The Value Ladder
- Secret 3: From Ladder to Funnel
- Secret 4: How to Find Your Dream Customer
- Secret 5: The Three Types of Traffic
The first section is just an introduction. Russell aims to provide a relationship between a value ladder and a sales funnel. He teaches you how to combine the two strategies to create a successful online business.
A value ladder allows you to offer products to people at a lower price point when they are more willing to use their funds.
Once they realize the value of your products, you get a given percentage of buyers to climb up the ladder and buy your more costly, but most-valued products.
A sales funnel, on the other hand, is the online process you have to set to convince your customers to ascend to the higher levels of the value ladder.
Russell goes on to state that 9 out of 10 businesses using ClickFunnels are losing money.
The main reason for this is that they have the wrong offer, wrong traffic, or the wrong funnel. In order to increase conversion rates, you need to know exactly who your target market is and what they want.
Your Communication Funnel
This section teaches you how to communicate with your target audience. It has three secrets, which include:
- Secret 6: The Attractive Customer
- Section7: The Soap Opera Sequence
- Section 8: The Daily Seinfeld Sequence
Russell teaches you how to become an attractive character. This is all about having an online persona that attracts people to you and helps you build a following. The four core traits of an attractive character include:
- Ability to share your character flaws.
- Being able to speak in parables.
- Having a backstory.
- Having a polarizing figure.
The second half of the section contains two strategies for becoming an effective email marketing specialist. The first strategy is called the Soap Opera Sequence, which teaches how to bond to new leads with your attractive character.
Russell gives you the 5 email soap opera sequences he uses and explains how each of them works. The second strategy is known as the Daily Seinfeld Sequence, which refers to the emails you need to maintain a close relationship with your subscribers.
It has four different rules for effective communication.
This section is about the basics and strategies behind a successful funnel. The section has 5 secrets, which include:
- Secret 9: Reverse Engineering of a Successful Funnel
- Secret 10: Seven Phases of a Funnel
- Secret 11: The 23 Building Blocks of a Funnel
- Secret 12: Frontend Vs. Backend Funnel
- Secret 13: The Best Bait
One of the most important points Russell emphasizes is you shouldn’t start building your funnel from scratch. This is because people in your target market may have already created successful sales funnels.
Thus, you should instead leverage their experience when building your own sales funnels. You should also be aware of the seven phases of a funnel, which are:
Russell provides a comprehensive guide on how to create each of these funnel stages, using his 23 building blocks. Lastly, he discusses the importance of using the right bait at the right time.
Funnels and Scripts
In the fourth section, Russell gets into details about his best sales funnels. He teaches you the psychology he uses to build each funnel and how he ensures the funnels work.
Russell goes further to provide you with fill-in-the-blank templates to make it easy for you to implement each funnel in your own business.
The 7 funnels he discusses include:
- Product Launch Funnel
- Invisible Funnel webinar
- The Perfect Webinar Funnel
- Continuity Funnel
- High Ticket, Three-Step Application Funnel
- Two-Step- Free Plus Shipping Funnel
The final section of the book is a short advert for ClickFunnels and why you should use its services.
ClickFunnels is a tool that allows you to create, manage, and optimize sales funnels. It was created by Russell Brunson and his team, and it’s become one of the most popular tools for creating sales funnels. Essentially ClickFunnels is a website for your business or product with selling as the main focus.
A sales funnel is a process that takes a prospect from awareness to purchase. It’s made up of several stages, which can vary depending on your business, but usually include things like lead capture pages, email sequences, order forms, and checkout pages.
ClickFunnels makes it easy to create all of these stages in one place, so you can track your progress and see how well your funnel is performing. Plus, it comes with built-in analytics.
If you haven’t tried it before get your ClickFunnels free trial here.
Next in this DotCom Secrets review let’s find out how much the book costs.
How Much Does DotCom Secrets Cost?
When it comes to DotCom Secrets pricing, you can actually get DotCom Secrets for free plus shipping. You just need to pay to ship if you want it shipped internationally.
When you buy you also get instant access to a free DotCom Secrets downloadable PDF.
I recommend that you purchase the BlackBox, which includes both Expert Secrets and DotCom Secrets.
Why Is Online Marketing So Important?
Russell explains in DotCom Secrets that the Internet is the biggest marketplace ever created. People build companies online because it’s easier and more profitable than running a brick-and-mortar business.
He also mentions YouTube, which today has over 1 billion users. That means there are 1 billion potential customers for your products and services.
Thus, online marketing is very important because it allows you to reach this huge potential market. Additionally, online marketing is cheaper and more effective than traditional marketing methods.
You can also personalize your messages to reach specific customers.
DotCom Secrets will teach you all the essential skills you need to succeed in online marketing.
DotCom Secrets Pros and Cons
Here are some reasons why you should and should not get the DotCom Secrets Book.
- Teaches you how to create a successful funnel.
- Provides fill-in-the-blank templates for each funnel.
- Contains case studies and examples from Russell’s own business.
- DotCom Secrets includes both Expert secrets and DotCom secrets.
- Lists the 23 building blocks that should be considered when creating a funnel.
- The book may be too dense for some people.
- Some of the concepts may be difficult to implement without help.
- Russell’s own experiences may not be applicable to every business.
- DotCom Secrets is a short advert for ClickFunnels and may not be applicable to businesses that don’t use its services.
Overall, DotCom Secrets is an excellent resource for anyone looking to create a successful funnel.
Is DotCom Secrets A Scam?
DotCom Secrets is not a scam. It’s a comprehensive guide to online marketing that will teach you how to reach a huge potential market.
Additionally, it’s written by Russell Brunson, who is an expert in the field.
It covers everything from creating successful funnels to reaching a huge potential market
The Final Verdict: DotCom Secrets Review
Russell Brunson’s DotCom Secrets book is an excellent resource for people looking to start a successful business. The book teaches all the core strategies and secrets to make it easy for you to be successful.
Even if you’re an experienced marketer, I recommend that you read DotCom Secrets as it will help you improve your marketing skills.
The best part is that the book is available for free and the BlackBox, which includes DotCom Secrets and Expert Secrets, only costs $37.
Consider reading this book to get an initial understanding and then use it as a reference as you start implementing each strategy. DotCom Secrets is a comprehensive guide to online success and will definitely help you achieve your business goals.
Russel Brunson’s DotCom Secrets is a comprehensive guide on how to start, grow, and scale an online business. The book is filled with strategies and secrets that are easy to understand and implement.
Did I miss something in my DotCom Secrets book review? Then leave a comment below and let me know your thoughts.